Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:
https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6
In this session, we went over:
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The importance of conducting regular account audits
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How to analyze metrics and benchmarks to understand what’s working
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How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account
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How to identify areas of opportunity for 2023
We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan.
During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calendar as a source of inspiration.
You can find additional useful links below:
How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens
How to Identify iOS15 Mail Privacy Protection Opens
Performance benchmarks for email campaigns reference
Benchmarks for flow emails reference
Campaign SMS and MMS benchmarks
Referenced Case Studies:
If you’re looking for more information, check out these Academy courses:
Happy auditing!
Julie