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Resending a confirmation email

  • 31 January 2025
  • 1 reply
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So I am currently building my email list and I have it set up with a double opt-in. However, naturally a lot of people fill out the sign-up form but never confirm their subscription.

And I know that many of these forget to subscribe, they just get interrupted by life.

My question is, is there a way to send a second “confirm your subscription” email?

I have browsed the internet and read several threads here in the Klaviyo community. 

It seems some people are talking about this but those threads are 2 years old.

But no one has come up with a solution to this nor does Klaviyo seem to add this feature.

Does anyone know anything?

Best answer by AlexandraPalau

Hello ​@Gabbe18 and welcome to the Klaviyo Community!

There isn't a built-in feature to automatically resend confirmation emails to subscribers who haven't completed the double opt-in process. However, here are some strategies you might consider:

  1. Implement a "Check Your Email" Page:

    • After a user submits the sign-up form, redirect them to a page instructing them to check their inbox (and spam folder) for the confirmation email.
    • Provide guidance on what to look for and emphasize the importance of completing the subscription process. For example, if you have an incentive, you can let them know they will miss out on it if they don’t confirm. 
  2. Switch to Single Opt-In:

    • If appropriate for your audience and in compliance with your local regulations, consider using a single opt-in process to reduce friction.
    • Be aware that this may increase the risk of adding unengaged or invalid emails to your list, so monitor your list quality regularly.

I hope these suggestions are helpful. If you have any further questions or need additional assistance, feel free to ask! 😊

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AlexandraPalau
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  • 2025 Champion
  • 63 replies
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  • January 31, 2025

Hello ​@Gabbe18 and welcome to the Klaviyo Community!

There isn't a built-in feature to automatically resend confirmation emails to subscribers who haven't completed the double opt-in process. However, here are some strategies you might consider:

  1. Implement a "Check Your Email" Page:

    • After a user submits the sign-up form, redirect them to a page instructing them to check their inbox (and spam folder) for the confirmation email.
    • Provide guidance on what to look for and emphasize the importance of completing the subscription process. For example, if you have an incentive, you can let them know they will miss out on it if they don’t confirm. 
  2. Switch to Single Opt-In:

    • If appropriate for your audience and in compliance with your local regulations, consider using a single opt-in process to reduce friction.
    • Be aware that this may increase the risk of adding unengaged or invalid emails to your list, so monitor your list quality regularly.

I hope these suggestions are helpful. If you have any further questions or need additional assistance, feel free to ask! 😊