Hey guys!
Quick question: So about 2 months back we started using a new sender’s domain. At first we sent emails to the entire list (around 60k) and got an average open rates of around 7%, Now after learning about warming up the sender’s infrastructure, we have started sending to engaged 30 day segment ONLY. Our open rates per campaign is around 20% for the last 3 days. We sent almost daily email
I want to quickly ramp up my list and start sending more people. Do I wait for the average open rate to get to around 20%, and then slowly ramp up?
What should my average open rate be on my new sending domain before I start sending to more people?
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Best answer by Taylor Tarpley
Hi there
Welcome to the Community! Happy to help!
Glad to hear you invested in a dedicated sending domain! Typically, it’s recommended to aim for 30% in open rates and then after you can expand your sending and the subsequent sends should strive for 20%+ open rates. It should be noted that if you haven’t turned on your high engagement flows, i.e. your welcome series, abandoned cart, and browse abandonment, it’s ok to have those running as well!
Finally, I’d recommend reading our helpful documentation on warming your sending infrastructure and these other Community topics on the process to gain more insight!
Thanks for participating in the Community!
-Taylor
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