Analytics

The Klaviyo Growth Review tool has been an amazing reporting resource to our arsenal. I am however finding big limitations with more advanced customers who are using app integrations more extensively, like for ReCharge, where Klaviyo is attributing revenue to email that actually has nothing to do with email at all.For example, we have a client with a customized email telling customers their subscription is being renewed in a few days. There is only a link to edit their profile or subscripiton. Regardless of wether they open it or not, Klaviyo attributes 100% of the recharge revenue to these flows, when the only impact is customers cancelling or updating the billing before thre renewal period.Essentially I am wondering/would love it if the Dashbpards and this reporting tool had the ability to discluse specific flows (maybe by tag? or category? Not sure) from the revenue attribution and the dashboard widgets so we can more accurately see the revenue growth over time.

Hi Experts, Was their any updates made by Gmail for Privacy. I have just registered on Glockapps and they flagged our emails are going into spam on Gmail. based on the recommendations, i removed unwanted images and shorten the image size to balance 65/35 but the difference is not huge, it is still flagging spam. though the open rate for Gmail emails is 31%.Just wondering if there was any change happened in gmail privacy which is why it is happening? If so should i create a separate segment for gmail customers and start sending text based emails?

Until very recently, in Link Activity I could see a visual click map of where customers were clicking and to what % within my campaign:Campaign > Link Activity > [choose between List or Visual]In the last week this has disappeared. Does anyone know how to get this back as it is hugely useful! I have already tried logging in to Klaviyo on different browsers to see if this is a cache issue and am getting the same issue across Chrome, Firefox and Safari.TIA

I’ve seen others with the same problem that has required someone from the Klaviyo team to investigate. I’ve tried the suggestions listed on those tickets and they don’t work. I have already installed and linked the wordpress plugin. My sales data has all transferred, except for one issue: Started Checkout doesn’t track. I can’t get started with my emails until this issue (and another I have a ticket open for) are resolved.    

I may be missing something, so I’m hoping someone can point me in the right direction.We are currently running a Meta ad for a specific product, and I wanted to build an audience in Klaviyo of people who abandoned a cart containing that product. My goal was to use that audience for retargeting or to create a lookalike audience in Meta.When I go into Analytics, I can see reporting for the product itself, but I do not see a way to connect that product data back to the individual profiles or abandoned carts associated with it. Seeing the product performance is helpful, but without being able to identify or segment the customers connected to that activity, it feels somewhat limited for this use case.Am I looking in the wrong place, or is Klaviyo not able to create a segment of profiles who abandoned checkout with a specific product in their cart?Any guidance would be appreciated.

TLDRIs it possible for me to install klayvio js on multiple client ecomm sites? If so, can I create a report for each client? ContextWe are about to launch a sponsored content portion of our newsletter. My customers are asking if I can install the Klayvio js on their site so we can track conversions.  Thanks!  

Hey everyone! I want to track every email activity to show it in our dashboard.So, i send request to track event “Example Event” and i can see, that in timeline it looks good, but there isn’t any helpful info when i look at “Receive Email” event. Found out, that subsequent events has the same cohort id, but nothing matched with original event.

Why the wheel doesn't spin when I click button? When I enter my email address and click the spin button, it shows loading or buffering like icon and shows next step. The wheel does not spin.There are 6 offers in the wheel while only one is set to be the final offer with 100% probability and other with 0% probability.

Why can't my emails get an ‘Unsubscribe’ button at the top of email? You know that blue unsubscribe button by inbox provider like gmail.Like the one shown in image below: 

Whenever you add a custom range to the Subscriber Growth Dashboard, it says “vs previous period.” What is the previous period?Is there a way to customize this so we could define the previous period?  

Hi there! The documentation for GET /metrics explains that it is possible to use the equals filter on the integration.category property. However the following https://a.klaviyo.com/api/metrics/?filter=equals(integration.category,%22API%22)returns an empty data object array. Without the filter I can see that there are 19 metrics whose attributes.integration.category is “API”. Is there an additional criteria which should also be accounted for when filtering for this? Thanks!

I’m really liking the new updates to the dashboard, however if I can’t export it to send to a client, it feels kind of redundant and I have to basically rebuild the same thing in Google Data Studio. I don’t think I’m alone in saying that it would be freaking awesome if you could export either the whole dashboard or the cards straight out of Klaviyo. 

I need help installing add to cart tracking for one of my clients. I have tried dozens of different locations for the code & still can’t get it to work.  

Hi, I’m working with a new client. I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.

Hello, We provide a banner for one of our partners in all of our email campaigns (and there are many). Is there any way to see aggregate click information on those banners? We are using UTM tracking tags in the banner URLs. And the URLs are “outbound” links which take the user to the partner website; not our. I know I can go into each individual campaign and see the click tracking, but it would be very time intensive to go through all of our campaigns to compiles a report. Thanks for you help!

Need assistance on dedicated sending domain. 4 days ago i set dedicated sending domain on kalviyo, but after that we are not receiving any replies from our customers. and today the sending domain is disconnected from klaviyo. The domain is from Godaddy. i have selected dynamic routing. i don't know where the problem is.

Hey everyone! We’ve sent a campaign to people who already have active subscriptions, but Klaviyo is tracking revenue from it, even though these contacts were already subscribed before the send.We’re trying to understand why Klaviyo is attributing Subscription Payment Succeeded to this campaign. Has anyone seen this before or knows how Klaviyo tracks it?

Hi. I am currently working on a Google Sheet report using Klaviyo reporting API. I was able to get campaign performances like open rate, click rate, etc. I am working on a monthly basis so I am currently getting March data. I wanted to use the data I gathered to compute the average open rate for campaigns for instance but when I compare it to the overall open rate, in the Campaign Performance card from Klaviyo dashboard, the two numbers are completely different. What should I do? Am I wrong for computing the overall open rate this way?

Hi, I see different value of data from Home > Performance page and from custom Dashboard. On the Performance page the revenue is $1924 but on my custom dashboard it shows $983,46. I choose the same date range (from Feb 1, 2023 to Feb 28, 2023). Why is it like that? Thanks 

Hi everybody. I’m trying to see if anybody has some stats about what the average % of total revenue that is usually generated through email marketing for e-commerce businesses (specifically for fashion business). I was trying to find data but did not find anything meaningful.  I have a client and after 3 months of working together we are at 32% of total revenue (over $50K in revenue), but he constantly keeps complaining and is frustrated that email marketing is not working. I am trying to find some stats to show him how his brand compares to the average for e-commerce businesses.  Thanks,    

Hey there! Just wondering if anyone else uses a 3rd party deliverability service like Validity or SparkPost to certify your IP addresses for safe sending?  What are the benefits you see from using this service?

Hey Klaviyo Community,Does anyone use Klaviyo Analytics to identify new customers & attribution ? I’ve identified I can find our new customers each day by making a segment on Klaviyo. What is the best method to determine where the sales came from ? I.e Facebook, Google etc Thanks for your help. C 

Is it possible to integrate a custom metric for Shopify’s Ordered Product but with Net Revenue instead of Total Revenue?

Hello Klaviyo Community,I was playing around with some attribution models and I have a couple of questions I was hoping you experts could help with. But first the context:I noticed that if I uncheck the Exclude Apple Privacy Opens box that my revenue for the last 30 days jumped up by $13K. I wanted to dig deeper into this so I saved the setting and took a recent campaign that performed well in terms of revenue generation before I unchecked the box. There were 15 people attributed to the revenue before unchecking the box and then there were 31 after. Taking a look at the who who were added it appears that they mostly never clicked (although some did) and that their open happened at a variety of different times after they received the email. Sometimes 43 minutes, sometimes 10+ hours later and even over a day later. And it appears that now subscriptions have entered the conversion metric.Questions:Why are the open times varied for people who supposed using MMP? I thought the open was inst