I have reports that I run every week to look at campaign and flow performance. For the purposes of these reports, I care more about the total delivered, but there doesn’t seem to be any metric for for that. Instead, I have to include Recipients and Bounces, export the data, and add a column to subtract and get the delivered total.
That seems like an unnecessary extra step; is there any way get this data natively in the report?
Best answer by Taylor TarpleyView original
Welcome to the Klaviyo Community!
To find the total number of delivered emails, you’ll have more luck using a single metric deep dive report based on the Received Email metric.
You could also use a multi-metric report if you wanted to see the total number of messages (email and SMS) sent by using the Received Email metric and Received SMS metric.
I would also suggest taking a look at both our Email metrics reference and Review your SMS metrics Help Center articles to learn more about the these email specific metrics.
I hope this helps!
Thanks for the reply. The single metric deep dive is helpful, but not quite what I’m looking. What I’m trying to get at is a report that shows by each campaign (or flow message) the number of delivered, unique opens, unique clicks, unsubscribes, and spam complaints. I can almost get that, but it still takes the extra step.
Glad that the single metric deep dive report is helpful!
You should be able to get a report that shows each campaign (or flow message) the number of delivered emails, unique opens, etc. through a standard campaign performance report - or flows performance report.
Hope this clarifies some things!
If I look at that campaign’s row in a campaign performance report, it shows 133,637 total recipients (not quite the same as on the other page), with 365 bounces. If I subtract that, it shows the same 133,272 delivered.
Is there something I’m missing here?
Hopping in for my colleague here! Thanks for the additional clarification!
I followed up with our reporting experts and can confirm that ‘total recipient’s is the number of intended recipients for your message, so it is a combination of deliveries + bounces. So the solution would be to manually subtract bounces from total recipients to fin the total delivered.
However, David made a good point that you could get the metrics you’re looking for by running a multi-metric report that includes the metrics you listed before above, with the ‘received email’ metric to find the total delivered across flow and campaign messages.