Having issues with Hotmail / Outlook open rates.
23.33% last 30 days and are being flagged as a result.
Other open rates are much stronger, Gmail is 46%, Apple 48%, BT 57%.
Hotmail / Outlook makes up around 45% of all subscribers.
Why may this be?
Having issues with Hotmail / Outlook open rates.
23.33% last 30 days and are being flagged as a result.
Other open rates are much stronger, Gmail is 46%, Apple 48%, BT 57%.
Hotmail / Outlook makes up around 45% of all subscribers.
Why may this be?
Best answer by retention
so this spam rate from the first half the year could be what is influencing the poor OR’s since august onwards?
It’s honestly very hard to know for sure, because most of these things are algorithmic and has plenty of unknown variables or factors to them - many of these best practices by so called “experts” are at best anecdotal. What works for a huge sender like Nike.com who sends 100’s of millions of email for the last 20 years with plenty of history is not applicable to smaller brands who just started 3 years ago with a more modest list size, etc. They can get away with much more!
In other words, if we all knew the exact formula of where the line is drawn, so will the bad actors (spammers) and they will move right up to the line - so this is deliberately obfuscated to ever know exactly how it works. Think of sender reputation like any reputation - it’s a demonstration of consistency and repeated “good behavior.” “Good behavior” is loosely defined as people wanting, engaging, and clicking on your email.
On the flip side, what we do know is that continuous “negative” events will contribute negatively to your sender “reputation” over time and you will start to see more bounces with negative feedbacks. Those are all “clues” or “hints” that the inbox provider are starting to reject your emails or you’re in some kind of “probationary sandbox.” If you go further or don’t adjust your sending patterns, you are then just penalized without explicit warning - remember, the inbox provider is trying to do what it can to protect its users from abusive senders.
Also, just to throw in a wrench, I’ve seen (again, anecdotally), lots of performance volatility for Microsoft inboxes in the last 3-6 months. There was even a rampant period of time where there were lots of “botclicks” across many of the accounts I have access to - we assume that Microsoft might applying new technology (AI?) to improve the quality of their customers’ email experience and rapidly changing how their spam filters work.
Sorry to provide a non-answer, but the general rule of thumb here is to isolate and test and send future emails in smaller batch tests (preferably to a Segment you know will perform well) and dial it up from there over time until you’re hopefully back to where it was.
I think Warren Buffet’s quote here is right on point:
It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffet
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.