Klaviyo and Bubble Integration

Hello @Mohid,

Thank you for sharing your question with the Klaviyo Community.

It sounds like you’re looking to send a discrete (overall) event containing information about that event (sub event). In this case you would use our Track API which is used to send actions a person has taken to Klaviyo attributed to the user profile. You would include both the main and the sub-events (what we call “event data”) within the Track Call. For an example, I recommend having a look at our Track API reference guide. 

Once the event is in Klaviyo, you will be able to segment people using the “What somebody has done” condition pertaining to events. I will provide an example below using Klaviyo’s “Active on Site” metric.

From here, you can use this segment to send to these folks outright via a campaign. Or create a flow triggered off of this event to target these people.

In contrast, the Identify API allows you to identify and set properties on an individual. A successful identify call would be reflected on the Klaviyo profile as a discrete custom property. In a segment, instead of using “What somebody has done”, you would use the “Properties about someone” condition to call upon custom properties. You can also use custom properties in flow emails. More information on that process here.

In terms of the POST method, it is difficult to say for certain without any further information about your platform, but for all event-related calls, you should be using the Track API. We also have a guide here on integrating a custom platform that you may find helpful.

I hope this helps answer the question. Thanks and have a great day.