Hello, I’m just looking for a confirmation, of how the Browse Abandonment flow works.
You can receive browse abandonment emails or added to cart emails even when you are not subscribed correct?
Also, how they capture your email if you are not subscribed? Through cookies?
Same for Checkout if you’ve added your email, but you didn’t yet choose to subscribe.
Browse Abandonment Trigger
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Best answer by Bobi N.
No this is not true. Browse abandonment and added to cart metrics only trigger when a Subscriber visit a produtct page or add the product to the cart. But if they are not a Klaviyo subscriber, if their email is not cookied by Klaviyo, Klaviyo is not able to track their activity.
For checkout it is a bit different, if someone who is not a subscriber starts a checkout with their email added into the checkout process and they have the accept marketing box checked then they will become subscriber with this action and at the same time they will trigger the checkout flow
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