Hi @CherieJ
This is a great question! Including a date to imply when an offer will expire helps drive a higher sense of urgency and gets customers to take action sooner.
There might be other ways of doing this, but what I ended up setting up with the help of Klaviyo Support was the following dynamic variable:
{% today '%m-%d-%Y' as today %} {{ today|days_later:14 }}
The first bracket sets the current date as “today” and sets the formatting of the date that will show up in the email MM/DD/YYYY. The second bracket will calculate the displayed date in your email depending on how many days in the future you want to show.
In the example above, we set 14 days ‘today|days_later:14’ but based on your criteria, you’d simply update this to ‘28’.
{% today '%m-%d-%Y' as today %} {{ today|days_later:28 }}
I hope that helps!
@In the Inbox