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Auditing flows: see a list of all emails sent


gormacasap
Contributor III
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Hi there - new to Klaviyo and ramping hard. 

How do I see a list of all emails that a flow has sent? e.g. a list of all the recipients from a specific flow

I can see email sent at a profile level … but I want to see this data at a flow level.

Apologies in advance if this is dead obvious. I’ve searched around but haven’t been able to figure this out.

Thanks!

 

Best answer by marika-t

Hi ​@gormacasap! Thanks for the added context.

In this case, you’ll want to create a segment with the following conditions:

Once the segment is made, it’ll show all historic recipients and will dynamically update once new recipients receive the flow. 

Give this a go and let me know!

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marika-t
Problem Solver II
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  • Problem Solver II
  • 11 replies
  • January 8, 2025

Hi ​@gormacasap!

Custom Reports will help you accomplish this.

1. Navigate to Analytics > Custom Reports.

2. Either browse the library of pre-built reports or click Create from scratch.

3. Under Report Type, select Flows Performance Report from the dropdown and give your report a name.

 

Once you have chosen your report, you can customize it to best serve your business needs. By default, the report is pre-populated with the standard deliverability and engagement metrics related to your channels in Klaviyo. If you employ both SMS and email, you will see both SMS and email metrics appear.

1. If any pre-populated metric is irrelevant to your needs, you can remove it by clicking the X to the right of the metric’s name. To re-add any of these defaults, click within the gray box and re-select them from the dropdown menu.

2. Click + Add Conversion Metric to add these parameters to your analysis.

3. Once you have customized your report and added your desired conversion metric, the next step is deciding how you want to analyze those conversion metrics. Except for rates, all conversion metrics support two different dropdowns to customize your analysis:

4. You can add a modifier to group and filter your report by specific values. This allows you to build a more tailored report around your selected metrics, specific to your business needs. These modifiers include:

+Add Group By

You can group your report values by flow, flow message, or flow message (including variations). If you do not add a group by element, each flow will have two rows with one for email and one for SMS.
Flow

  • Rates will appear as weighted averages of each metric to account for overall flow performance. For example, a weighted average of the open rates to account for each message’s performance in a welcome series.
  • Flow Message
  • Data will be grouped by the individual messages of your flows. For example, Open Rate will be displayed for each message in a welcome series rather than the flow performance as a whole.
  • Flow Message (including variations)
  • Data will be grouped by the individual messages of your flows. For example, Open Rate will be displayed for each message in a welcome series rather than the flow performance as a whole

Once you customize your flows performance report to include all of your desired engagement, deliverability, conversion metrics, and filters or modifiers, you’re ready to run your report.

Here’s an article that walks through this step by step: https://help.klaviyo.com/hc/en-us/articles/360047044892

Happy to answer any follow up questions you have! 


gormacasap
Contributor III
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  • Contributor III
  • 5 replies
  • January 8, 2025

Hi … thanks for the reply but I don’t think it actually answers my question .. I’m not looking for a summary metric. I’m looking for a list of all the recipients that were sent email by a flow. 

e.g. 

Flow - Email welcome 

Recipients: <email address>, <email address> etc. 

 

Thanks!


marika-t
Problem Solver II
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  • Problem Solver II
  • 11 replies
  • Answer
  • January 8, 2025

Hi ​@gormacasap! Thanks for the added context.

In this case, you’ll want to create a segment with the following conditions:

Once the segment is made, it’ll show all historic recipients and will dynamically update once new recipients receive the flow. 

Give this a go and let me know!


MANSIR2094
Problem Solver IV
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  • Problem Solver IV
  • 174 replies
  • January 8, 2025

Hello ​@gormacasap 

To view a list of all recipients for a specific flow in Klaviyo, navigate to the flow's analytics section. Select the email you'd like to review, then click on "View All Analytics." From there, filter by "Recipient Activity" to see all contacts who received the email. If this seems complex or you need further assistance, feel free to reach out for tailored guidance.

 

 


gormacasap
Contributor III
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  • Contributor III
  • 5 replies
  • January 8, 2025

THANK YOU