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Dynamic properties or variables for birthday (+1 year)

  • 25 January 2023
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Hello guys! Is there any opportunity in Klaviyo to send date based email with a dynamic field or variable, something like: “congratulations on your 20 birthday” and the next year send “congratulations on your 21 birthday” and the next year send “congratulations on your 22 birthday”. 

Any help would be appreciated.

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Best answer by alex.hong 26 January 2023, 00:04

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Userlevel 7
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Hi @Oleski ,

Welcome to the Community.

I would recommend checking out our article on How to build a birthday flow!

Here are some related community posts as well:

 

Hope that helps,

Alex

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I checked these articles, but didn’t find an answer for my question :(

Userlevel 7
Badge +58

@Oleski ,

Which step of the process are you stuck on? I would make sure you first have a birthday property that appears under a user’s profile.
You will need to first create a custom property on profiles for birthdate using a flow. Then, you can use a signup form to get the birthdate. Once you have at least one birthdate populated. You can build your birthday flow using the custom field for birthdate.

Regarding a birthday flow, the birthday flow will not focus on the year of the customer's birthday, but rather the month and day. A birthday flow can be set to repeat yearly and can be sent on or before a person's birthday, which is the way your current birthday flow is set below:
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 For that reason, there would not be a way to insert a customer’s age for each flow using default signup forms and instead would have to be something utilizing a 3rd party app. Another way that this could be done in Klaviyo is to create a separate Age property with a numerical value and filter on that. Since birthday flows can repeat yearly they only really take into account the month and date, so there wouldn't be a way within a standard flow to filter on age. The only other way we could see this working is a script that pulls all the profiles birthdays, calculates the age and then updates the age profile property (which wouldn't be too difficult!). Especially now that we acquired https://www.napkin.io/

 

Hope that helps,

Alex

 

       

 

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Tahnks a lot Alex for your support, probably I need this custom script. Seems it not to be that easy to do it with https://www.napkin.io/  

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