I’m having trouble with my First Purchase Anniversary Flow again.
I have huge data of First Purchase Date tags. This flow is running since June 2024.
And I recently launched first purchase anniversary flow:
However, I’m unable to back populate the flow since it’s date-triggered flow. Is there any way to add those 91K people to this flow?
Thanks!
Best answer by Mich expert
Back-populating profiles into a date-triggered flow in Klaviyo, like your First Purchase Anniversary Flow, can be tricky because Klaviyo doesn’t allow retroactive triggering for profiles based on past dates. However, you can achieve this goal with a workaround:
Solution: Use a Segment and Manual Flow Trigger
Create a Segment for Profiles to Back-Populate
Go to Lists & Segments and create a new segment with the following conditions:
Properties about someone > First Purchase Date > is before > [today's date].
Optionally, add filters to exclude profiles already in the flow to avoid duplicates.
Export the Segment
Export the segment as a CSV file by clicking Manage Segment > Export Segment to CSV.
Manually Trigger the Flow for the Segment
Duplicate your existing First Purchase Anniversary Flow and make it a manually triggered flow:
Change the trigger from Date Property to List-Based Trigger.
Upload the exported CSV file as a new list and set the flow to trigger for this list.
Activate the duplicated flow temporarily to process these profiles.
Deactivate the Temporary Flow
Once all 91K profiles have gone through the flow, deactivate it to avoid conflicts with the original flow.
Continue with the Original Flow
Keep your original First Purchase Anniversary Flow active for new profiles that meet the date condition moving forward.
Key Notes
If the flow sends time-sensitive emails (e.g., exactly on the anniversary date), use Delays in the temporary flow to adjust the timing for each email stage.
Monitor the temporary flow closely to ensure profiles are processed as expected.
For large datasets, stagger the upload to prevent exceeding Klaviyo’s processing limits.
Let me know if you’d like detailed guidance on any of the steps!
Back-populating profiles into a date-triggered flow in Klaviyo, like your First Purchase Anniversary Flow, can be tricky because Klaviyo doesn’t allow retroactive triggering for profiles based on past dates. However, you can achieve this goal with a workaround:
Solution: Use a Segment and Manual Flow Trigger
Create a Segment for Profiles to Back-Populate
Go to Lists & Segments and create a new segment with the following conditions:
Properties about someone > First Purchase Date > is before > [today's date].
Optionally, add filters to exclude profiles already in the flow to avoid duplicates.
Export the Segment
Export the segment as a CSV file by clicking Manage Segment > Export Segment to CSV.
Manually Trigger the Flow for the Segment
Duplicate your existing First Purchase Anniversary Flow and make it a manually triggered flow:
Change the trigger from Date Property to List-Based Trigger.
Upload the exported CSV file as a new list and set the flow to trigger for this list.
Activate the duplicated flow temporarily to process these profiles.
Deactivate the Temporary Flow
Once all 91K profiles have gone through the flow, deactivate it to avoid conflicts with the original flow.
Continue with the Original Flow
Keep your original First Purchase Anniversary Flow active for new profiles that meet the date condition moving forward.
Key Notes
If the flow sends time-sensitive emails (e.g., exactly on the anniversary date), use Delays in the temporary flow to adjust the timing for each email stage.
Monitor the temporary flow closely to ensure profiles are processed as expected.
For large datasets, stagger the upload to prevent exceeding Klaviyo’s processing limits.
Let me know if you’d like detailed guidance on any of the steps!
@Mich expert thank you so much Mich! This helps a lot!
Just one more question, could you please give me more details about this:
If the flow sends time-sensitive emails (e.g., exactly on the anniversary date), use Delays in the temporary flow to adjust the timing for each email stage.
So, do I have to use conditional splits & time delays every single day from June to today?
By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Privacy Preference Center
Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies
Site Analytics
Your Privacy
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Privacy Notice
Strictly Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Site Analytics
These cookies record your visit to our website, and are used to track your visit including information such as: web page interactions (clicks, hovers, focus, mouse movements, browsing, zooms and other interactions), referring web page/source through which you accessed the Sites, heatmaps and scrolls, screen resolution, ISP, and statistics associated with the interaction between device or browser and the Sites. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies (you are free to deny your consent).