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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,537 Topics
  • 9,910 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
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shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3537 Topics
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Problem Solver I
matt.steinruckProblem Solver I
asked in Campaigns and Flows
Staying up to date with an on-going flow . . .

I’m starting an on-going “educational email” flow. I’ve written the first few so far spaced about a week apart, but I want to start opening it to people, then write an email or two a week to keep it rolling in close-to-real-time. (I don’t have the capacity to write weeks and weeks into the future.) But I want to build in a safeguard so if I run behind, people don’t accidentally EXIT the flow.  So I’ve sent the Time Delay after the current final email at 60 days.  Check me on this:If “Bob” has received the last email in the flow (eg, Email #4), and is sitting inside that 60 day holding period...and something happens where I don’t get Email #5 written for 10 days since Bob got email 4...I would be able to slip in a new time delay of 11 days, pop in Email 5, and Bob would receive #5, then go back to my 60 day holding tank till I get another one in there. Right?

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Dov
2 years ago
M
Contributor I
martinaContributor I
posted in Campaigns and Flows
Creating a flow series for coupons and non opens

 I need to know how I can create a flow from an email. flow this will consist of 3 mails 15OFF 20OFF AND 30OFF It will start 15OFF I will have to send the 20OFF email only to those who have not opened the first one and to those who have not made a purchase. The third 30OFF email will be sent only to those who have not opened / have not purchased

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Spark Bridge Digital LLC
Partner - Gold
2 years ago
G
Contributor I
GiovanniContributor I
asked in Campaigns and Flows
If I add the email after the customer purchased does klaviyo get it?

(forcing customers to check out only with email is not an option for our business)Some checkout without email, but then in the order confirmation call we ask for it, and some give it to us, at that point we add it in shopify, does klaviyo get it anyways?

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Taylor Tarpley
Community Manager
2 years ago
max77
Problem Solver II
max77Problem Solver II
posted in Campaigns and Flows
Learn from my mistakes: Don't Get Clipped in Gmail!

For the past few weeks, I’ve been unknowingly causing a grave error… the dreaded Gmail clip. Maybe you already know about this fearful message; when an email sent to the Gmail client is too large, Google clips its appearance in the inbox, meaning recipients have to click through to see the full message! Above: This image haunts my nightmares. Not only does this shorten your email, but going through to the Gmail full email page can totally throw off your specialized formatting, maybe even making emails impossible to read. Imagine the egg on my face when I found out that the last few WEEKS of my emails were affected by this issue!Luckily, finding a problem is often the most difficult step to solving it! Klaviyo support has an excellent article here that explains why your email may be to large and steps to solve and test it! (Just make sure to send yourself a 1 email test campaign and NOT a preview email like I did! :P)Heed the warning of my glittering eye — Check to make sure your email

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alex.hong
2 years ago
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Contributor I
ChefEquipmentContributor I
asked in Campaigns and Flows
Post Purchase Email of Product Discount

I’d like to let people know that purchased a specific product line (60 days plus) that the product is on sale. Best way to do this?

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Taylor Tarpley
Community Manager
2 years ago
S
Contributor IV
SunnyContributor IV
asked in Campaigns and Flows
How to check which product customer bought from Flow emails?

Hi Klaviyo Experts, Is there a way to see what products customers bought from flow emails just like how we can see what customers bought from campaign emails.  since we have diverse products, i want to see what product customers are buying from onboarding flow email x. Is there a way to see this?Thanks,Sunny

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alex.hong
2 years ago
A
Anonymous
asked in Campaigns and Flows
Post-Purchase Flow - please check my work!

HI there! New-ish to the community and wondering if this is the optimal set up for my post-purchase flow. Any help is greatly appreciated! I don’t want people bombarded with emails so here are the factors I considered:Weekly emails already include products (we don’t have tons of new ones regularly) and occasional sales Shopify is currently sending out a whole bunch of transactional emails: order confirm, shipping, out for delivery and delivered. 3 segments: New customer, Ordered at least three times, Ordered at least three times and $value over $500.Question 1:If someone places an order 3 times with $value over 500 and gets email C, then comes back 3 months later and orders a 4th time with $value under 500, how do I prevent them from getting email B?  Question 2:Does this flow ensure each profile only goes through this flow once? I’m worried about someone who comes back and orders “4 times over all time” and gets either email B or C a second time. Question 2:Since I wanted to be sure t

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Dov
2 years ago
D
Contributor I
daniContributor I
asked in Campaigns and Flows
welcome email after sign up in my website.

I want to send the welcome email when people sign up in my website.Even user didn’t sign up by klaviyo, can we make the welcome email? I can’t see any possibility for that. I want to send the email when people sign up in my website. I want to stop sending email from shopify side.Please let me know these two things.Thank you.

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David To
Klaviyo Employee
2 years ago
M
Contributor I
MariafcurreaContributor I
asked in Campaigns and Flows
Shopify flow based on items

I need to send different emails based on what the client purchased in SHopifyHelp!!!1

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Bobi N.
Partner - Platinum
2 years ago
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Contributor I
LavenderContributor I
asked in Campaigns and Flows
Emails go into spam but not all

Hi team, I have a problem with spam. I already read all relevant topics but still would love to have a clearer explanation from Klaviyo.So we currently use info@mycompany.com as a sender name (hide the domain name for privacy). No matter when we send a preview inside a campaign or send the campaign to our colleagues’ emails like henry@mycompany.com or selina@mycompany.com), the emails will end up in Spam. They’ve been interacted with the emails like open and click.Could you please explain why this hapened?Thank you very much.

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Contributor I
2 years ago
M
Contributor III
Mark W.Contributor III
asked in Campaigns and Flows
Why did my Flow Not Send Users Through When I Back-populated in Draft Mode?

Hi, I have recently attended Klaviyo Growth Webinar regarding the Sunset Flow and have created one following the instructions.  The flow is tied to an unengaged segment populated with unsuppressed and unengaged accounts, and have been back populated (experimented with both back-populating options - giving each circa 24h to take effect), yet the entire original segment of 700+ accounts is skipped for some reason (Email cancelled) and it seems to be working only on accounts added AFTER it went live, regardless of the back populating selection.  What am i doing wrong?

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M
Contributor III
2 years ago
Binal IW
Contributor I
Binal IWContributor I
asked in Campaigns and Flows
I need to set smart sending time in minutes

How can I set smart sending timeframe in minutes? It allows me to set in hours but I need it to set it in minutes. Is there any way?

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David To
Klaviyo Employee
2 years ago
S
Contributor IV
SunnyContributor IV
asked in Campaigns and Flows
Welcome emails based on different categories - Suggestions Required please

Hi Experts, I am hoping someone to understand the scenario and suggest based on their experience. The question that i am asking could have completed in 2 lines but i believe it is always good to explain to get a valuable suggestion.Question:we have different categories on our store, although the main category is just one from where we are getting 90% of our revenue. Our Onboarding emails (and also other flows) are skewed towards that one category which means we are not creating awareness for our other two categories via flows but definitely sending 1-2 campaign emails around other categories, Just to give more context, most of our tofu traffic comes via ads which is also 80% skewed towards that core category. The exit intent pop up also skewed towards the core category. However we are working to create balance so that we create awareness for the other 2 categories. To start with Flows, I have been thinking to create a hyper personalised flows for one of our highly revenue generated flo

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Taylor Tarpley
Community Manager
2 years ago
A
Anonymous
asked in Campaigns and Flows
Set Replenishment Reminder Flow Based on Specific Value

Hi all,I’m about to set up a replenishment reminder flow based on the value that our customers have spent. We have only 1 product, and we have 3 packages: Pack 1, Pack 3, Pack 6, equivalent with $25, $55, $75. Now I want to set 3 sub-flow based on these 3 values as the time to reminder between each group is different. For example, for those who have purchased with teh value of $25 (Pack 1), I want to remind them after 15 days, for those with $55 (pack 3), I want to remind them after 45 days and for those with $75, I would remind after 90 days.Can you tell me how to choose the conditional split to devide this base on the actual value?Any advice will be appreciated. Thank you!Tristan

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A
2 years ago
A
Contributor I
AerialPContributor I
asked in Campaigns and Flows
Back In stock VIP flow problems? It worked now all of a sudden there is no subscribe button?

Hi,  I had successfully installed the Klaviyo back in stock VIP flow on my Shopify store. There was a button on my website where customers could sign up and it worked well.  Now - the button has disappeared for some unknown reason. The code is still there, I haven't changed anything. I don't understand?  Thanks,Holly

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alex.hong
2 years ago
U
Contributor I
UnrulyQueenContributor I
posted in Campaigns and Flows
back in stock

Will the Back in stock feature ever be compatible with custom themes? Love that Klaviyo has the feature but i have to use a 3rd party app for my theme. This would be absolutely amazing to add.

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alex.hong
2 years ago
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Contributor I
hannahContributor I
asked in Campaigns and Flows
Unable to create Abandoned Cart Flow

Hello, The Abandon cart flow is not working. When I clicked on the button “get started”, nothing come up. Is it a glicht? Other flows work just fine. I tried logged out, logged back in, use Inconigto mode, still no luck. I attacht the screen recording, can someone review and tell me what’s going on with this flow? Abandon cart flow screen recording Many thanksHannah

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O
Contributor I
2 years ago
M
Contributor I
mbarnes_ukContributor I
asked in Campaigns and Flows
item.url not linking to product for viewed products

Hi,I have followed this article here; https://help.klaviyo.com/hc/en-us/articles/360019921772-How-to-Insert-Recently-Viewed-Items-into-an-Email All 3 methods on that page will show the most recently viewed products in the email fine. However, the product image and title are not linked to the product page. There is no link at all.I have tried to troubleshoot without success, and wondered if anyone could shed some light on where I might be going wrong? Not using a pre-built ecomm platform. Have attached photo of a user profile who has Viewed Product as tracked in Klaviyo and information recorded there too. Recently Viewed Data from same user profile:  

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David To
Klaviyo Employee
2 years ago
N
Contributor I
NativeCollarsContributor I
asked in Campaigns and Flows
Welcome Flow to Newsletter *BUT* only to one of the sign up forms

Hi all!I would like to start a sign up form that is specifically for our upcoming Birthday discount.I created the signup form for all subscribers to go to our newsletter list. However, how to I create a welcome flow for only these subscribers from here and not to all of the ones that are subscribing to newsletter through other means? Many Thanks,Linds

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Mailbox Manny
Partner - Silver
2 years ago
N
Contributor I
notsamharperContributor I
asked in Campaigns and Flows
Smart Send Time — When to use Exploratory vs. Focused

We’ve run Smart Send Time tests and have found our optimal send time. Now, when we’re sending campaigns, we’re using the Focused time period in case that optimal send time shifts gradually one direction or another. Is there value to occasionally sending a campaign using the exploratory send time (over 24 hours) rather than the focused time period, just so that we’re gathering a wide range of data and able to pivot accordingly? If so, how often do you send Exploratory campaigns rather than Focused ones using Smart Send Time?

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alex.hong
2 years ago
A
Anonymous
asked in Campaigns and Flows
Shopify x Klavyio abandoned cart sending both emails

I have a problem with Klavyio and Shopify. When my Klavyio Abandoned Cart Flow sends an email to a customer, Shopify does not take it into account. In "Orders" then "Abandoned carts" the status of the email remains "Not sent" while Klavyio sends an email. Do you know how to make Shopify take the email into account? Thanks   

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alex.hong
2 years ago
N
Contributor I
Naumi30Contributor I
asked in Campaigns and Flows
Active on site, viewed product and add to cart metrics not tracking other visitors.

Why Active on site, viewed product and add to cart metrics don't tracking other visitors?Although tracking my behavior. I have integrated Shopify store with Klaviyo and configured these metrics yesterday but having this issue. 

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alex.hong
2 years ago
T
Contributor I
TMSContributor I
asked in Campaigns and Flows
Email Flows For Declined Sezzle Purchases

We use Sezzle and Credova on our store. They’re both “buy now, pay later” services that allow customers to purchase products and receive them as if they just paid for it (we get paid), but they pay for it to Sezzle over several weeks, and Credova up to 2-years. We’ve had a lot of success with Sezzle, but we also have several customers a day who’ve been rejected…and we want to direct them to Credova (who tend to be a little easier to qualify for).MY QUESTION:Is it possible to set up an email flow for customers who were rejected for a Sezzle purchase?

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T
Contributor I
2 years ago
ArchieCourt
Contributor III
ArchieCourtContributor III
asked in Campaigns and Flows
Flow which sends email to New buyer & buyers whose last purchase was 6months+ ago

Hey guys,I’m creating a flow which sends an information email to new customers as well as customers who have bought in the past, but only if they haven’t bought from us in the last 180 days. This is the flow I’ve created. I was wondering if the 2nd conditional split would work, as I’m unsure if the purchase at the start of the flow is included in the previous 180 days. As technically the customer has made a purchase within that timeframe.Would it be better to change it to “1 order in the last 180 days”, as that is what the initial trigger has (1 order).Feel like I’m being a bit of an idiot here, but just wanted to double check 😅. Cheers in advance​​​​​

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ArchieCourt
Contributor III
2 years ago
S
Contributor I
SachinYadav101Contributor I
asked in Campaigns and Flows
Creating New Profile Properties in Flow is not working

In a flow, I choose Update Profile Property block, then Selected in it "Create New Property” and Use WelcomeFlow, and property value as "Active” and when I choose the Update Profile Property block, and choose the Update Profile Property option, WelComeFlow property wasn't there. Why is this happening

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In the Inbox
Partner - Platinum
2 years ago
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