Optimize your messaging by learning about campaigns and flows.
Abandoned cart flows are one of the first flows Klaviyo recommends ecommerce businesses set up. Since it’s triggered by a customer starting checkout, you know there’s interest, and the abandoned cart flow helps remind customers to complete their purchase. Depending on your business, you may be thinking of creating more specific flows for your products. Say you only have a few products and you want each to have a different abandoned cart experience, or perhaps your brand has a hero product that you want to give some extra attention to, Klaviyo can help you do that.Creating a Product-Specific Abandoned Cart FlowIf you want a particular product to have it’s own specific flow, set the Flow Trigger to Checkout Started and add each product as a trigger filter. If you have a more generalized abandoned cart flow for other products, be sure to also add a trigger filter to that flow excluding the products in the dedicated flow to ensure customers don’t receive two abandoned cart emails from you.
Your first step in this situation should be to create a segment of customers who received the first campaign. This segment will then be excluded from your secondary send to ensure that you don’t double email any profiles. To create this segment, head to your Lists & Segments tab and click to create a new segment. Once you have named your segment, choose the following definition: What someone has done (not done) > Received Email > at least once, then filter by your Campaign Name When you create your second campaign, choose to target the same lists or segments from the original send and exclude the segment that you just created to ensure that customers do not receive multiple emails. Happy sending!
You’ve designed a great email for your abandoned cart flow but when you preview the email in Klaviyo, you notice that your CTA button redirects customers to thecheckout page correctly but your hyperlinked text does not. You see the dreaded "This site can't be reached" page in your browser. How do you fix it? This is most likely happening due to some missing characters in your URL. This happens because Klaviyo populates your website URL in the template using the {{ organization.url }} tag, which pulls directly from the URL you have inserted in your account settings. Sometimes this URL may be missing a / after the .com which can cause the checkout URL to break. In the email editor of your abandoned cart flow, you’ll need to add a / to the URL of your hyperlinked text. To edit the URL for hyperlinked text, click into the table block and select Rows > Column 2. From here, double click the hyperlinked {{ item.product.title }} tag. You’ll see a new window appear where you can add in t
Hi there!I have set up a flow based on people from our mailing list who have viewed products on our Shopify site. Once they view, they become part of a segment called “Potential Purchasers”. We set up a flow for anyone being added to that group, but no emails have been sent. Would they all be blocked by “smart send” at this stage? If so, shouldn’t they appear as “skipped” at least? Thank you!
Hi,My domain contains the word CBD so this make emails go to spam.To avoid this I change the “from email” from this: hola@upanidecbd.com to this noreply@upani.es but adding the other email to reply as hola@upanidecbd.com because I understood that is hidden.I changed the email in the campaign setup but after sending it when I receive the email, the from email is the one that should be hidden hola@upanidecbd.com so emails go to spam.
Hello - Recently, we duplicated a flow and updated the content. When a customer triggers the flow they are being sent the OLD version of the content. We cannot figure out what is wrong - we even deleted the old content - and the problem persists! Any help would be greatly appreciated!Rick
If you’ve set up a Back in Stock Flow, you might be wondering which products have the most requests. With Klaviyo you can generate a report of product requests from your Back in Stock Flow and subscribe to it to get regularly updated reports. To do so, navigate to your flow and click on the back in stock delay in the flow. From here, click on "View Back in Stock Product Request Report." This takes you to the report for the back in stock flow. On this page, you can click on "Subscribe" to receive weekly report emails that contain the latest products your customers requested via back in stock.If you’ve created a report like this and want to share how you use it for your business, please join the conversation below! Or if you’re having trouble generating your report, let us know.
For those with a BigCommerce store, there is a default setting in place that prevents people who accept marketing at checkout from automatically receiving the welcome series. A welcome series flow is designed with brand new visitors in mind. These are people who have never before been exposed to your business. People who accept marketing at checkout could be new to your brand, or they could have purchased from you a few times before, which would mean it might not be appropriate for this person to get queued up for your welcome series. This said, this setting is completely optional! If it makes more sense for your brand to be sending welcome series emails to customers that accept marketing at checkout, please contact our Success Team to have this setting adjusted.
