I am hoping someone to understand the scenario and suggest based on their experience.
The question that i am asking could have completed in 2 lines but i believe it is always good to explain to get a valuable suggestion.
we have different categories on our store, although the main category is just one from where we are getting 90% of our revenue. Our Onboarding emails (and also other flows) are skewed towards that one category which means we are not creating awareness for our other two categories via flows but definitely sending 1-2 campaign emails around other categories,
Just to give more context, most of our tofu traffic comes via ads which is also 80% skewed towards that core category. The exit intent pop up also skewed towards the core category. However we are working to create balance so that we create awareness for the other 2 categories.
To start with Flows, I have been thinking to create a hyper personalised flows for one of our highly revenue generated flow: New Customer Acquisition
Suggesting Email 1 to change from core category to talk about brand in general and USP’s.
After that there will be a conditional split based on the viewed category. if someone viewed core category, they will receive 4 drip email sequence on that category. If someone viewed Category B, they will receive personalized email targeted to that category. and if someone viewed all the categories on the store, they will received drip sequence of generic emails which will talk about the categories in general.
Why we are doing this:
We are hugely missing creating awareness for other categories.
Just to give you an example, these are the categories i am referring to:
Main category: Warm Hoodies
Other Category A: Sleepsets
Other Category B: Undies/Socks
Other Categories comes under Accessories
Can i please request advice from someone who have had experience in creating onboarding flow based on diverse categories or anyone who can suggest the better way to optimise the onboarding flow.
Thank you in advance
Best answer by Taylor TarpleyView original