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Abandoned Cart vs Checkout Started

  • 6 July 2021
  • 5 replies
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Is it general practices to have both abandoned cart flows flows going at the same time where one triggers Added to Cart and another triggers the Checkout Started or is one preferred over the other?

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Best answer by elisegaines 6 July 2021, 20:41

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Hi @jmacman! Great question. We do recommend using two flows, one with each trigger you mentioned. The Add to Cart flow captures browsers who may not make it to the checkout page, while the Started Checkout flow captures those who start a checkout but don’t finish it. 

The Started Checkout event shows a higher degree of intention than the Add to Cart event, so you can tailor the two flows accordingly. Just make sure to add this filter to the “Add to Cart” flow: 

What someone has done > Started Checkout > zero times since joining this flow 

That way, your customers won’t get both flows at the same time :) 

 

I hope this helps! 

Elise

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Thanks…. So much

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Hi @jmacman! Great question. We do recommend using two flows, one with each trigger you mentioned. The Add to Cart flow captures browsers who may not make it to the checkout page, while the Started Checkout flow captures those who start a checkout but don’t finish it. 

The Started Checkout event shows a higher degree of intention than the Add to Cart event, so you can tailor the two flows accordingly. Just make sure to add this filter to the “Add to Cart” flow: 

What someone has done > Started Checkout > zero times since joining this flow 

That way, your customers won’t get both flows at the same time :) 

 

I hope this helps! 
 

 

Elise


And just to be clear, this flow requires custom code in the Shopify themes right?

Userlevel 6
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Hello @jmacman,

You would only need custom code and apply the add to cart function as the Checkout Started event is already shared as part of your Shopify integration. 

You can find instructions on how to install and add this add to cart function to your website from the How to Create a Custom "Added to Cart" Event for Shopify article. 

Hope this helps!

David

thanks for the awesome information.

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