I’m doing my welcome series flow and following the suggestions that the first email should be based around gathering information about our users email preferences and what they want to hear about.
I don’t exactly know the next steps in doing this. I have a popup ready on the website that will add them to the list and activate the flow.
Is it a matter of creating different tags?
For example I’m trying to have options for
Sales, blog posts, all emails, new releases as some of the sign up options. Under the different tags and properties I don’t know how to add these in a way I can use this data to send targeted emails and give subscribers what they want.
Any directions or help is greatly appreciated! Sorry if this has been asked I couldn’t find an answer.
Best answer by david.to
Yes, this would be a matter of creating different tags to gather more information about your subscribers. This can be accomplished by either setting up these preferences options on the signup form itself or customizing your list’s preference page with your various options. I would recommend taking a look at the articles I’ve included below to further understand how to implement either one of these strategies to collect more information about your contacts.
- Guide to Properties
- Understanding Opt-in Related Pages for a List
- How to Create Email Frequency Segments
I would also advise formulating a strategy surrounding how you would want to use this information collected prior to setting this up for redundancy. With the sales, blog posts, all emails, and new releases options you want, the simplest strategy would be to create segments off of each of these options and send targeted information to these customer preferences. For example, if a profile is added to your list and has selected “new release” as their preference, whenever you have a new product dropping, you can capture customers who have this particiular “new release” preference in a segment and use it as the recipient group for your campaign email to notify these customers.
This would be the simplest strategy for such preference. I would love to hear from other Community members on other strategies they’ve used for these targeted emails after collecting their preferences or information!
I hope this helps!