Here’s my question:
My client wants to send win-back emails, but she doesn’t want to send it to customers that didn’t ask for marketing emails.
In my experience, win-back emails aren’t the same as a marketing email and thus can be treated different. Meaning that the customer doesn’t need to give approval in order to send these emails.
Can someone from Klaviyo please confirm this. I want to make sure that the client can see that this is from a trusted resource.
Best answer by David ToView original