I’ve just watched a Klaviyo Masterclass on Profile properties. In the video, it is suggested that we create a tag for first purchase for a anniversary flow.
My question is: Is there a safe way to “backpopulate” the tag flow so that my customers that made a purchase less than 365 days ago can enter the anniversary flow? I worry about doing that myself and end up sending emails to people that has already more than 1 year from the first purchase...
Best answer by ksanfelipe
The flow to tag first purchase date cannot be backpopulated, so this is something that will only tag users moving forward. If you want to backfill the data, I’d recommend exporting first purchase date from your ecomm platform, and then uploading that data to Klaviyo (instructions).
Reply back if you have any questions!