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Conditional statements for first name tags if blank or incorrect

  • 19 April 2022
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Hello,

I am trying to personalize my email campaigns, but some customers first names are either “Unknown Customer”, blank or have been mass-imported incorrectly with first name “bc”. How can I hide the text block from people with incorrect first names and show them a generic message instead, for example:

Hey Jessica!  vs  Hey Swimmer!

I have found the blog post that outlines this, but can’t seem to get it to work for both blank and incorrect names.

 

Thanks!

Brooke

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Best answer by Taylor Tarpley 20 April 2022, 16:45

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Hi there @eztestbrooke

 

Welcome to the Community, happy to help! 

 

I would recommend using if statements for this issue! You can create the logic using our documentation that if a first name is ‘Unknown Customer’ or ‘bc’ then show > ‘Swimmer’. However, you’ll also need to create a default filter as well if there is no recorded name at all for a subscriber.

 

Additionally, I’d check out these similar Community topics on the same issue to gain more insight! 

 

Thanks for participating in the Community!

-Taylor 

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