I am trying to personalize my email campaigns, but some customers first names are either “Unknown Customer”, blank or have been mass-imported incorrectly with first name “bc”. How can I hide the text block from people with incorrect first names and show them a generic message instead, for example:
Hey Jessica! vs Hey Swimmer!
I have found the blog post that outlines this, but can’t seem to get it to work for both blank and incorrect names.
Best answer by Taylor TarpleyView original