I want to make sure my emails are not violating the spam laws in the US.
I get that someone who has opted out of receiving emails (therefore suppressed) cannot receive any marketing emails.
What if someone purchases a product, has never subscribed to a list, and has never opted out of emails.
Can I send them a an email flow 180 days after their initial purchase and try to get them to buy again without violating spam laws?
This segment is setup by default in Klaviyo and is called “Win-back Opportunities”. It won’t send to suppressed profiles but it is not exclusive to subscribers.
Best answer by julie.accardoView original