Is it a flow, campaign, or something else?
I’d like to create a series of emails to send to a list (everyone) announcing a sale for a new product and offering a coupon for a discounted price.
The first email would announce the sale, the remainder would follow at intervals, ending with “sale ending” emails.
To me it sounds like a flow. But there is no trigger event.
If it’s a campaign, Do I simply create each email as a separate campaign and then schedule them accordingly--sounds like that might be the solution.
Regarding the coupon: I’m using Shopify--do I create the coupon code in Shopify or Klaviyo?
Obviously I’m new at this. Any help would be greatly appreciated.
Best answer by retention
For this purpose, you’ll have to use Campaigns. Although there is one way to do this with a Flow, it’s much more complex. It includes exporting all your subscribers and importing them to a new list that will be used as a trigger for a Flow. But that will only create additional work and room for errors.
I’d stick with Campaigns, where you have more control.
For the coupon. If you want to use a dynamic coupon code (which I recommend), then you need to create it in Klaviyo.
Find out more about coupons here: