I’ve been testing two branches in my onboarding flow: one short & sweet with 3 separate touch points and one that’s 8 emails long. The longer series is clearly shown it superiority in conversions and sales (and no spike in unsubscribes), so I want to move everyone over to the longer flow.
Since I set up the flow for a 50/50 conditional split, I’ve now moved it to a 0/100 split, favoring the long one. Now that I’ve waited a few days for the people in the short flow to have completed it, I’d like to remove the branch.
My question: If I delete this branch, will it delete the data associated with it?