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Email Clipping

  • 24 November 2022
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I have just switched to klaviyo from campaign monitor. Our newsletters never (or very rarely) got clipped in gmail, and were much larger, longer etc. Now I am having a situation where every test I send is horrifically clipped after a relatively small amount of content (comparatively). I made all the images smaller, and tried to use less sections, but it seems crazy how little i can add before clipping. Why is it so different?? Are there tricks? Help this noob figure things out. 

 

*as an added problem, when i click to view the newsletter in browser on my phone it looks dreadful - also not a problem on campaign monitor. We switched for the better tracking, shopify integration etc. but I’m having doubts.

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Best answer by David To 25 November 2022, 16:35

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Hello @rlev,

Welcome to Klaviyo and the Community!

If you haven’t already, I would suggest taking a look at our template specialist, @Anna McCarthy’s Community post on this topic of Gmail clipping:

In it, she not only explains what causes emails to clip in Gmail, but she also goes over several things to lookout for to help avoid this behavior. 

One thing to also keep in mind is that images sizes themselves don’t actually impact clipping. Since images are loaded from an external source (e.g., your Klaviyo Brand Library or your website) only the code used to display an image in an email contributes to the message size. Whereas the size of the actual image file does not.

In my experience, email threading is oftentimes mistaken as clipping. This is where your emails will appear like they are clipped or was delivered with empty content. This behavior is typical if you’re just starting off and sending the same content to yourself for testing purposes. But it can also impact your customers if you are constantly sending the same content to them. An example of this would be your abandoned cart emails being sent to customers or sending the same campaign to different segments or list. In both situations, this can be alleviated by using either smart sending or through better flow filters or segmentation. 

I’ve previously discussed this behavior in the below Community post that explains this behavior more:

For your added problem, we typically recommend using tools such as Litmus and Email on Acid for more enhanced previewing and email optimization. How an email will appear will vary on a number of factors including what device you’re using, if your on browser versus app, your inbox provider, etc. 

I hope this helps!
David

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