on my website, I have some free tools visitors can download after an email signup through a Klaviyo form. The logic behind it is really simple:
- Klaviyo form submission sets property “source” to XY
- All “source = XY” contacts are added to the segment XY
- Being added to segment XY triggers the download email via flow
However, it takes a long time until the contact gets added to the segment and even longer until the first email gets send. All in all, between 20 and 25 minutes. I understand the segment needs time to calculate etc. but this seems extremely slow for me, especially for an email customers are waiting for. In the flow itself, the email is the first action - there are now conditional splits before it.
What do you think about that? Does this time seem normal to you, and what can I do to reduce it? I read somewhere to send the form contacts to a list instead of segment, as this would trigger emails quicker, but this would be contrary to the best practice to collect all subscribers in one main list, right?
What would be your advice?
Thanks a lot
Best answer by stephen.trumbleView original