As we prepare for BFCM we are looking into how to manege flow’s coupons. We are cutting down the prices on the website directly and we need to turn them all off.
Would it be a good idea to clone the current flows and send a different version without incentives?
Any recommendation on how to handle the welcome flow? What would be the best option to offer in exchange for the email on the pop-up sign up form? We are thinking about a gift card drawing to be held beginning of December.
Any advice would be appreciated!
Best answer by Taylor Clark
Great question, one that a lot of people are asking.
Regarding cloning the flows:
We would suggest just manually adjusting the messaging. Remove the discounts in flows where applicable, and when BFCM discounts are gone, re-add in the original discounts.
The reason for this is that if you create a separate flow, once it is turned off, the revenue generated in that flow will not show on your dashboard/flow performance. If you just remove the discounts, the revenue generated from those flows over BFCM will continue to be tracked correctly.
Regarding an incentive for the Welcome Series:
I think your suggestion is a great one. It is generally difficult to beat your BFCM discount so anything creative you can come up with should work. You could also think of something like “save this 10% off coupon for after BFCM ends” or simply “sign up to not miss out on other sales”
We’re also hosting a BFCM Bootcamp next Thursday that goes over these questions directly.
Let us know if we’re missing the question and hopefully this helps!