I’ve noticed my emails are now appearing in the promotions folder in gmail and my open rate has dropped dramatically - is there anything I can do to prevent emails going here?
Best answer by Dov
Thank you so much for sharing your question with the Klaviyo Community. And thank you
What’s the dramatic drop in numbers?
In my opinion, it’s hard to game the Google system. Given that, if your emails are truly promotional, I wouldn’t worry about them going to the Promotions tab. The promotions tab has been around long enough where Gmail users know, and now maybe prefer (I know I do), the separation of emails by type.
If you want to try and get your messages in the primary inbox, in your first message or at the point of sign-up, you could ask your subscribers to move that first email to their primary inbox to tell Google to put it there in the future.
I have a feeling there may be something else that’s contributing to the drop in open rates (just guessing though). All of our emails go the promotions tab, we have 30K subscribers and get an open rate of 20%. What’s your site?
Thanks and have a wonderful day.