We are a niche publisher based in the Boston area that has an eCommerce site as well as other content sites. Our bread and butter is our content; paid subscription. We currently use Active Campaign, but are considering migrating to Klaviyo, but it appears a bit light on the email marketing side. No one can dispute Klaviyo’s powerful ecommerce integration but I don’t want to lose out on the nurturing (beyond onboarding), lead scoring etc. Understanding the full picture of our customer is paramount. For instance, have they visited our content sites and made a purchase on our Store etc.
I’m looking for some guidance from any folks who have faced a similar situation.
Best answer by Taylor TarpleyView original