Ready to start sending Campaigns with Klaviyo? Below are some tips to get you going.
Things to consider before sending your first Campaign:
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Have you turned on high-engagement flows in your account?
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Turning on high-engagement flows like a Welcome Series, Abandoned Cart, and Browse Abandonment is a great way to get customers engaged with your emails as you ramp up sending in your account.
Turn your Welcome Series live to greet new subscribers.
Turn your Abandoned Cart flow live to remind interested browsers to complete their purchase.
Create a Browse Abandonment Flow to target “window shoppers”.
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Have you connected your existing Signup Forms to Klaviyo, or built new Signup Forms in Klaviyo’s Signup Form Builder?
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Collecting subscribers using Signup Forms is a great way to identify contacts that are interested in receiving marketing from you, and will help you to target an audience that is already interested in your brand.
Redirect Existing Signup Forms to Klaviyo
Klaviyo’s Signup Form Builder
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Have you created a segment of your most-engaged profiles?
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Especially for your first few Campaign sends, it is crucial to send to an audience that has engaged with your emails. This helps you build your sending reputation across all inbox providers, and will help improve inbox placement of your emails.
Create a segment of your most engaged subscribers using collected engagement criteria.
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Once you have completed these steps, you’re ready to send your first Campaign in Klaviyo! For more information on creating and sending your first Campaign, take a look at this article from our Help Center!