How to restrict 'flow' emails to a specific source

Question

Hi all,We run a Shopify store & there are 3 ways for people to subscribe to our newsletter:1. Pop up on the website (comes up 30 secs after page load)2. Form in the footer3. Checkout page (has a “also subscribe to the newsletter” opt-in/out)Now, we’ve set up a flow where as soon as someone enters the newsletter, they get a “thank you & here’s a discount coupon” email. I don’t want people in bucket #3 as mentioned above to get this, this would be annoying for them to receive AFTER they’ve already placed their first order.But I want them to receive the other future emails as part of the flow. Any guidance on how to set this up? (screenshots would be v helpful!)

jennym · Accepted Answer

Yes - You can do that with Flow Filters.

I do this with several of my clients in order to keep one master list, while having multiple sources of subscriber entry. You just have to make sure that you label your $source in your popups, etc. If you’re using Klaviyo for popups then it’s easy as that automatically pulls data to Klaviyo’s $source field. If you’re using a 3rd party like JustUno, then you just have to create the $source field and tell JustUno to send that data over to Klaviyo.

Here’s an example of 2 separate flows that trigger when people subscribe to the same list. However, depending on which $source they came from they will go into the respective flows. Or skip the slows depending on your goal.

In the last screenshot, you’ll see where I used Klaviyo’s embed form to label the $source field as “shopify footer”

Spark Bridge Digital LLC · Answer

The best way to achieve this would be to placed a conditional split before that message and put -

That way you have only those who’ve never completed a purchase flow into the next message. The other option would to check the fields of your group opting in through checkout. Usually you can add in a conditional split for properties about someone, like so -

So for this filter, it’d be saying only those with a Klaviyo Form submission can continue down (since usually checkout opt-in can appear differently in their profile.) Or you can even change that to check $consent_form_id to be either of those first two forms you mentioned for the pop-up or footer.

Then after the users trickles onto the NO side, you can drag that line to connect back to the normal emails to follow in that sequence.

Hope that helps!

How to restrict 'flow' emails to a specific source

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