how to use RSS feed in email

  • 29 December 2020
  • 3 replies

  • New Member
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I set up xml feeds successfully in Klaviyo from RSS feeds from Shopify blogs… I did my very best to follow the one article that describes doing dynamic content, but it does not work… anyone have thoughts?


also, there is no indication of how Klaviyo can pickup just the latest/new content since the last email went out, like Mailchimp does. any ideas?


Best answer by k.mcevoy 30 December 2020, 17:50

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Userlevel 4
Badge +3

Hi there, 


Thanks for contributing to the Community! Is this the article you followed to add the dynamic content? What is the syntax you are using within your template that is not populating correctly? If you are updated the RSS feed with the latest blog post, Klaviyo will automatically detect the newest post and pull it from the top of the feed. You have the option to limit the number of posts you wish to display in your feed with Django Filters: 


Thanks again for being a member of the Community!




I have problems to pull an image from an rss feed to a template, but I'm not sure if it's Klaviyo's problem or some particularity of how I built the XML, I'm not a developer so my knowledge is little, I would like to know if you could share with me an example xml to rebuild mine.



Userlevel 6
Badge +5

Hello @Vlad Varela,

Thanks for being a member of the Klaviyo Community!

Since webfeeds can be set up in a wide variety of formats based on the type of information you are passing, there wouldn’t be an example XML file we can provide for use as an example. I would first recommend testing and validating your feed to make sure your feed is being accessed successfully by Klaviyo. 

After testing and validating that your feed is being accessed correctly by Klaviyo, I would recommend also double checking to ensure you are using the correct JSON variables and Django filters to reference the image you want to display within your email. Resource that may help you use the correct variables and filters are the Guide to Adding a Custom Web Feed in an Email article and the Django Documentation Guide

I hope this helps!