The company I work for has two websites and both utlize email marketing via Klaviyo.
The first sells men’s grooming products - razors, aftershaves, balms, soaps, etc.
The list size of this one is nearly 22,000. The segmentation we have has mostly been based on engagement, but now we’ve moved to Non-Purchasers/First-Time Purchasers/Repeat Customers, and the second one performs worse than the first. With that in mind, we’re seriously struggling with campaign performance. I’m coming from an agency, so I’d say our emails look decent, especially because I’ve seen emails which look far worse in all aspects, but perform better (in other industrise, however.
The second sells surfing gear - surfboards, wetsuits, bags, etc.
The list size is nearly 5,000, and we’re sending to the Master list, as we’re seeing 20-35% open rates and about 1.3% - 2.6% click rate, but once again, struggling with conversions.
I’m not sure what to do anymore. We send about two campaigns per week or less, and it’s a mix between promotional and content, as we have plenty of blog posts on both. When it comes to promotional campaigns, we’ve tried the following:
- % Off (which is typically 10% - 15%) - on specific collections or products.
- Lowering Free Shipping Threshold
I’m hoping that someone here can help me out. Thank you!
Best answer by alex.hongView original