Improving Campaign Performance - Open Rate, Email Conversion, Deliverability

Hi @NJVasic ,

Thanks for your insightful and detailed post to the Community and I hope to provide some insight!

Campaign performance is a great thing to pay attention to and I’m glad to hear that you and your team have been taking note of all the important analytics. 

To start, I have provided some documentation regarding email deliverability best practices. It’s always great to take a refresher course on deliverability for emails as there are so many factors that can go into a good vs great campaign. 

There are many factors that can cause low open rates. You can check out this help guide on how to address low open rates: How to Increase Campaign Open Rates and How to Increase Flow Open Rates. This article also features a great checklist to follow if you are already following deliverability best practices and still getting low open rates. 

Segmentation is also important to improving conversion rates and improving overall metrics on your emails! Creating engaged segments, as well as cleaning your lists often can improve your deliverability and open rates!

In addition, do you happen to be using SMS as part of your marketing strategy? Other businesses have found that adding SMS was a great tool to their marketing! I recommend taking our SMS Academy course to earn your official SMS Strategy Certification credentials.

Another question to consider is if your emails are going to spam. Sometimes, customers have found their flows or campaigns have been going to the spam folders of emails.

Luckily, we have great examples from other Community members as well as documentation about your emails going to spam. Related to spam emails is the possibility of running into DMARC issues.

DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it is a policy designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Further documentation regarding this topic can be found in this article:

Hope these resources were helpful! Feel free to let us and the rest of the Community know your strategies as well as any solutions you think of as well!

Alex