We have been using Klaviyo for 2 weeks and we found very inconsistent data for email open rate.
We have an email template customized from a Klaviyo’s pre-defined template, let’s call it A.
We have an email template written in html by ourselves, let’s call it B.
A and B convey similar information to our customers, the only diff is the layout/image contents.
We used A and B in several campaigns. Each reached several thousands customers’ email boxes. The other conditions (send time, audience,...) are almost the same for the campaigns using A or B, so basically you can consider it as an A/B testing testing the templates.
What we found:
When using A, the open rate is around ~15%
When using B, the open rate is around ~30%
Most of the open events happen at the time when the emails were delivered (like 90%).
A and B have similar click rate
The subjects/email preview and exactly the same for A and B so one can’t tell the diff before opening the email. So we wonder why the open rate are so different?
Best answer by david.toView original