We recently changed our eDm template to a fresh, new design with a more structure layout & navigation bar. Since using this template, we have noticed a great decline in open rates. All parameters & settings have remained the same as the old template, yet I’m trying to troubleshoot why the open rate has dropped off so much.
Click through rates have increase despite the open rate declining, so this would only suggest that the new template is doing it’s job.
The only thing i have noticed so far as part of my troubleshooting exercise, is some images used a JFIF (compressed JPEG) format. I’ll make sure that these are now JPEG.
One of our team members received the email in their junk folder with this message.
NOTE: The send is the same as what we used on the old template.
Any help would be greatly appreciated.
Best answer by David ToView original