My company has been using a 3 party to do e-mail marketing last season, but this year we are doing it ourself.
One thing i noticed is that our campaigns are tracking both open and click rate but not placed order.
Does anyone know what we are missing? All the campaigns from our third party was tracking placed orders and sales, and we know for a fact that all of our campaigns also made some sales through discount codes, so i guess there is a UTM parameter we can´t seem to find or something.
Bes regards, Daniel
Best answer by alex.hongView original