How does Klaviyo determine which sales come from which campaign? What is the attribution model for this?
I am looking at this campaign which I sent on the fourteenth, and I saw the most recent purchase from that campaign was on Friday. Does that mean that customer opened that email and went to shop?
Can someone give a brief explanation on how sales are attributed to different campaign? Especially when there are a lot of campaign going on, how to tell which is which?
Best answer by In the Inbox
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