I work for a new ecommerce business just getting off the ground (pre-revenue). We’re a small local shop with a very narrow neighborhood geo footprint. We have a Waitlist in place and are capturing early interest in our lead-up to launch. We have single opt-in running for when a WL subscriber joins our list.
The outside email team I work with is urging me to switch to double opt-in. I realize this is generally best practice for all the standard reasons of list engagement, hygiene, deliverability, etc. The team keeps warning me, however, that if I don’t adopt double opt-in, there’s a real risk that we could get flagged/reported by an angry subscriber and my email provider will shut me down with no recourse. This sounds scary, but I can’t find anything online that corroborates this potential outcome. We’re not a spammy operation and have no intention of bombarding our local subscribers with tons of content and messaging. We’re a local market that plans to send the occasional marketing email and transactional ones when a conversion is made. That’s all.
Any insight on this risk nuance would be greatly appreciated! Thanks in advance.
Best answer by KatherineB
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