Solved

Streaming contacts into another flow from an existing flow

  • 8 July 2021
  • 4 replies
  • 109 views

Badge

Hello

Apologies if this has been posted before but I am new to Klaviyo and still finding my way around.

This community has been really helpful and has tremendous amount of resources to refer to! :)

I was wondering if there is a way in Klaviyo where there is an option to bring contacts already in one flow into another new flow.

 

For example:

Flow 1: Failed order (failed payment trigger > send email)

Flow 2: Customer winback (placed order trigger > send email)

 

I would like to make it such that:

Failed payment trigger > send email > (goes into Flow 2)

 

My questions are:

  1. Is there a way to continue on into another flow from the current flow the contact is in?
  2. Is there a way to continue into a certain stage of the other flow from the current flow?

I heard that this may be achieved through trigger flows but I am unsure as to how this works. Some help notes or explanation on this would be helpful. 

Thank you very much!

icon

Best answer by david.to 8 July 2021, 21:27

View original

4 replies

Userlevel 6
Badge +4

Hello @Chrystal,

Great questions!

Since flows are automated emails that get sent out in response to a specific trigger occurring, there would not be a way to manually put someone into a flow or cause them to be manually triggered for a flow. Unless a customer meets the flow conditions and triggers, they would not be eligible for the flow. 

From your two flow examples, customers would only trigger Flow 1: Failed Orders when they triggered the failed payment trigger. Similarly, customers would only enter Flow 2: Customer winback flow when they trigger a placed order event. The available triggers you can use to build and initiate flows are based on Lists, Segments, Metrics, and Date Properties. At this time there is no trigger available to initiate a customer into a flow when they complete or reach a certain step in another flow.

Furthermore, when a customer triggers a flow, they would trigger the flow from the very beginning and would not be placed in the middle of a flow to continue onwards. I would recommend taking a look at the following articles to further understand how flow triggers function and how contacts going through each flow:

In addition, customer winback flows are a way to entice customers who were previously engaged to return and interact with your brand again or make another purchase. Because of this, should a customer triggered the failed order flow, receive an email indicating that their payment failed,  then proceed to make their purchase again, they would already be placed into the customer winback flow automatically due to recording a Placed Order event. If the customer however does not complete their order after receiving notice of their failed order, then the customer would not be queued for the customer winback flow as there would not be an engagement from this customer. For further reading, you can take a look at the Creating a Winback Flow article and Objective Video: Turn On a Winback Flow video resources Klaviyo offers on this subject. 

I hope this helps!

David

I think this is a mistake to not have this feature. Other competitor platforms can trigger flow from other existing flows and this is very helpful to not have to duplicate so many emails. 

Userlevel 6
Badge +4

Hey @cmoore@falenalab.com,

Really appreciate your feedback regarding this functionality to allow customers to enter another flow upon completing another one. I’ll share this suggestion with our Product Team!

Thanks for being a member of our Klaviyo Community!

David

Completely agree with @cmoore@falenalab.com , this is a feature in mailchimp and it’s super frustrating that it can’t be done in Klaviyo. Has there been any movement on this feature @david.to ?

Reply