We market to consumers and physicians. We have both consumer and physician emails in our Klaviyo profile but we use different sender emails / reply to emails for consumers vs. physicians.
Up until recently we have very high open rates for our consumer emails (50%+) … recently they have significantly declined over a 6 week period, I haven’t changed any of the content. The only thing I can think of is a slow down during the holiday break as our target consumer is very busy during that time.
The only thing I can think of is that we sent a few emails starting in December to a small (less than 500 recipients but about 5 campaigns total) group of physicians who we met a while back at a tradeshow. We imported the list and we had never sent to them before. We had high bounce rates with this campaign, although open rates have been high and consistent. I think the bounce rates come from many physicians having strict spam filters and some of the emails were old.
Do you think the bounce rate increase from this new physician campaign is impacting my deliverability on other emails? Also would it make a difference that I use different sender email / reply to emails for each customer group?
Best answer by David ToView original