Welcome Series Flow - Customer v Non Customer

Hi @Riccd 

Great question! At first glance, the way you have your Welcome series  configured with the conditional split looks correct. When setting up your conditional split the logic you set always applies to the “Yes” track, which based on how you’ve setup your flows and the following messages looks good. 

In the context for which filter to use, one question I have is how are users being added to the list this welcome series is triggered from. I assume users are added when they simply subscribe (via a form on your site) as well as through an ecom purchase where they are added to the same list. 

Because this is a list-triggered flow, keep in mind users can only enter this flow once. So, if someone subscribes and receives the non-buyer flow, but then purchase, they won’t be able to receive the flow again (which I think is your goal, but I wanted to mention it). 

In terms of your second conditional split, I like the way you have it set up using the condition “Hasn’t purchased since starting this flow” because time/date based filters can be tricky pending on when someone subscribes so in this case, it will look at the total duration since being entered into the flow to send them the third email. 

I hope this helps!

@In the Inbox