I just switched from Omnisend to Klaviyo. I thought all was well until I created and sent out my first email campaign.
Out of my list of 2800 subscribers, 2400 of my emails bounced! I checked the activity and they keep bouncing. I know these are good emails because they worked with Omnisend and I could see the traffic being brought to my site. I barely had any traffic since 2400 of my emails never went through.
Did I miss a step in set up? How would this happen? ** I did have Klaviyo downloaded and used it for a bit in 2019, but then I switched to Omnisend. Since I decided to switch back, could this have anything to do with it? Help please!!
Best answer by Taylor Clark
This sounds very frustrating and I am sorry to hear it happened right off the bat moving back to Klaviyo. Couple things:
- Stop trying to send to that entire list - these initial bounces are SOFT bounces, which means that they are not a permanent bounce or a “bad” email address. If a Klaviyo profile gets 7 SOFT bounces it becomes a HARD bounce and that email is marked as suppressed (aka you cannot email them again).
- This is something that can happen to new accounts that don’t follow our Warming Guidelines. In your next send, try sending to a much smaller portion of you list, say 25% of it. Wait until your open rates start to get around 20% and then increase the size, 25% to 50%, 50% to 75% etc. Find the sweet spot where your open rates are good and then feel free to occasionally send to your full list (these are generally bigger sales/special events).
Hopefully this helps!