Why are customers who accept marketing in BigCommerce being added to the newsletter list, but are not triggering the Welcome Series?

  • 27 November 2020
  • 1 reply

Userlevel 4
Badge +8

For those with a  BigCommerce store, there is a default setting in place that prevents people who accept marketing at checkout from automatically receiving the welcome series. A welcome series flow is designed with brand new visitors in mind. These are people who have never before been exposed to your business. People who accept marketing at checkout could be new to your brand, or they could have purchased from you a few times before, which would mean it might not be appropriate for this person to get queued up for your welcome series. 

This said, this setting is completely optional! If it makes more sense for your brand to be sending welcome series emails to customers that accept marketing at checkout, please contact our Success Team to have this setting adjusted.

1 reply

Userlevel 7
Badge +36

Great tip! Did not know that setting could be adjusted.  But it makes sense why you wouldn’t want trigger  a welcome series.