I send emails out every other week or so on average. Here is the process I follow (which I have done since switching to Klaviyo a couple of years ago):
- Clone existing campaign with matching settings (recipients, etc)
- Replace Subject line
- Replace content with new email content
- Send out tests, await approval
- After approval, complete the scheduling process
Even though the test emails I sent out were correct and approved, Klaviyo sent out the campaign I originally cloned this one from, reverting step 3 altogether. When I realised today, I double checked the test emails that went out, and they were correct.
How is it possible that the email content which was previewed was then just completely removed and reverted during the actual send? It’s a huge problem for me as I don’t see an obvious way to workaround this issue, I just have to watch the inbox and cross my fingers that it doesn’t happen again in future?
Best answer by alex.hong
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