Why is hyperlinked text in an abandoned cart email not redirecting people to checkout?

  • 2 December 2020
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You’ve designed a great email for your abandoned cart flow but when you preview the email in Klaviyo, you notice that your CTA button redirects customers to thecheckout page correctly but your hyperlinked text does not. You see the dreaded "This site can't be reached" page in your browser. How do you fix it?

 

This is most likely happening due to some missing characters in your URL. This happens because Klaviyo populates your website URL in the template using the {{ organization.url }} tag, which pulls directly from the URL you have inserted in your account settings. Sometimes this URL may be missing a / after the .com which can cause the checkout URL to break. 

 

In the email editor of your abandoned cart flow, you’ll need to add a / to the URL of your hyperlinked text. To edit the URL for hyperlinked text, click into the table block and select Rows > Column 2

 

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From here, double click the hyperlinked {{ item.product.title }} tag. You’ll see a new window appear where you can add in the backslash right after the {{ organization URL }} tag.

 

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If you make this change and are still experiencing issues with redirecting your customers back to the checkout page, reach out to our support team for assistance!


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