I feel like I may have screwed up somewhere…
I sent a campaign to a list of around 50k subscribers using local send time (and 15 segments; excluding profiles that need to be suppressed and those that are unengaged. After all was said and done though, the estimated size to send to was around 50k.
There’s one time zone left to deliver to and the successful delivery rate is only 24%.
Is that normal?
I’ve noticed a previous campaign was sitting around 12% successful delivery rate last night and is now around 55%.
Do I just have to wait longer?
I’m getting a little freaked out by not having 99% successful deliveries.
How accurate are the metrics while the campaign is still sending and how long should I wait before assessing the data?