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Learn more about how to get the most out of the Klaviyo Community. Stay up-to-date with product announcements and catch recaps of our live trainings.

546 Topics
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

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mai.tran
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
What is our Community Champions program?F.A.Q.

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about what our program and why it is so impactful for Klaviyo and our Community!  About our Champions Program 🏆 Community Champions are global Klaviyo brand advocates in the offline and online space. They are ecommerce, industry, and platform experts who have an immense impact on our ecosystem externally and internally. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!      FAQs ❓ What does a Champion do? A Champion actively participates across our Klaviyo ecosystem to share their knowledge and insights; for instance, you can see Champions doing any of a combination of the following:  Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content whether it’s writing an article for our  in our Show and Tell section or our blog Share their

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Taylor Tarpley
Community Manager
geanna.flavetta
Klaviyo Employee
geanna.flavettaKlaviyo Employee
published in Live training recordings
Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe

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geanna.flavetta
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the Experts] The Ultimate Ecommerce Retention Playbook

Thank you for attending [Ask the experts] The Ultimate Ecommerce Retention Playbook.Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place.  You can view the recording of the main room below:     You can view the recordings of each breakout room below: Breakout room with Mention Me, referral case study: Breakout room with Klevu, personalisation case study: In this session, we heard from the following panelists:  Rachel Tonner, Vice President of Marketing at Klevu: With over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online. Claudia Ditri, Global Head of Partnerships at Klevu. Claudia is fluent in three languages, she has a Masters degree in Linguistics and Spanish. She is fascinated with Na

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anna.verlezza
Klaviyo Employee
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Manage Profiles and Consent in Klaviyo

This post contain resources related to our live training [Strategy session] Manage consent, lists, and profiles in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How consent is stored on Klaviyo profiles How to manage your customer data within Klaviyo   Key takeaway Carefully collecting consent, using double opt-in, adhering to unsubscribe regulations and handling data deletion requests are all things that you can do to ensure that your customers trust your brand. They also improve your chances of reaching your customers’ inboxes (deliverability), lower your marked as spam rate, and help your brand to build a strong community of engaged subscribers.  Additional learning resourcesHelp center articles: How to collect GDPR-compliant consent Guide to collecting SMS consent Understanding

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Contributor I
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: Elevate Your Growth Summit

Whether you were able to attend the Elevate Your Growth Summit or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights below: Attendees had the opportunity to join four sessions today all focused around the idea of maximizing their digital marketing potential with Klaviyo. Here are additional resources for each session:Session 1: Maximizing your ROI with sign-up formsBlog:  How to convert web visitors into lifelong customers: 16 sign-up form examples + 13 best practices from the experts  Help center articles:  Getting started with sign-up forms  Understanding form blocks and fields Understanding styles for a sign-up form Understanding form targeting & behavior settings How to A/B test a sign-up form Session 2: Unlocking the power of ChatGPTHelpful resources: ChatGPT Prompts for Marketers | Downloadable Guide Help center articles:  How to use Klaviyo’s subject line assistant  How to use Klaviyo’s SMS assitant Session 3: Designing bette

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Brett_Gatsby
Problem Solver IV
andrew.bialecki
Klaviyo Employee
andrew.bialeckiKlaviyo Employee
posted in Product Updates & Announcements
Greetings from Andrew, Klaviyo's CEO

Hi everyone,Welcome to our online community and forum!It’s our mission to empower people to get closer to their customers and grow their businesses. When we started Klaviyo, it was really hard to do this. So we built a product to make it easier for everyone. That’s going really well, we have 100,000s of entrepreneurs and businesses using Klaviyo.As we’ve grown, we’ve heard our customers say they’d love to learn and collaborate more with Klaviyos and other customers. So we’ve been designing a place we could all get together online and share our experiences growing our businesses and delighting our customers. We’ve finally put the finishing touches on it and we’re excited to share it with everyone.I’m looking forward to learning and sharing with you all -- I’m going to be a frequent contributor. Feel free to drop me a note to say hi and see you out there!  

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Partner - Silver
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
FAQ: Klaviyo Updates to Customer Support Offerings

Klaviyo Updates to Customer Support Offerings At Klaviyo, we want to ensure our customers are always getting the support they need. Whether it's through interactions with the Klaviyo team, consulting with peers in the Community, or reading Help Center articles, we aim to provide a comprehensive set of resources to help you troubleshoot. Please note that we are making changes to our support model starting on February 1st, 2023 for any customers on a free account plan, that may impact the level of support accessible to you as an existing user. Any new users joining on our free account plans our platform starting on December 1st, 2022 will also be impacted by these changes.  What changes are being made? Starting on December 1st, 2022, existing free users will begin a 60 day trial of email support. For any new free users, we are also offering a 60 day trial of email support for those who join our platform after this date.  No support changes are being made for any of our paid account plans

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chloe.strange
Community Manager
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
published in Live training recordings
Recap Video: Klaviyo Product Event Feature Walkthrough

Thanks for your interest in our Post - Klaviyo Product Event Feature Walkthrough. Whether you were able to attend or not, you can find additional resources below. We’ll also link the recording of the session in the comments section below.I was joined by two amazing Klaviyo Product Managers, Hansen Liang and Corrine Lin, and we discussed the following new features: Showcase Scheduled Reports SMS Quiet Hours in Flows SMS Help Desk Integration Forms Library Improvements Template Editor Improvements Thank you! And please thread your ideas, comments, suggestions and questions.Don’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube Best,  Chanel

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stephen.trumble
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below:   During this session, we:Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy (highly engaged, VIPS, bargain hunters, window shoppers)  Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.*Three changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” The unengaged audience segment has been updated to all “AND” statements to pull in only the individuals who are not engaging with us at

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Contributor I
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
posted in Live training recordings
Recap discussion: 2022 Klaviyo Account and List Clean Up

This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers  You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element:  How to Clean Global Suppressions from a List  How to Custom Code an Unsubscribe or Manage Preferences Page  Guide to List Cleaning  Guide to Suppressed Profiles  How to Bulk Delete or Suppress Contacts in Klaviyo  Creating a Sunset Flow  How to Create a VIP Segment  Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign  Guide to Advanced Targeting on Facebook and Instagram Looking for a check

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Contributor I
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: Klaviyo's SMS Day

Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability  Guide to Collecting SMS Consent  Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together

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chanel.phelps
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves  (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Download the Last-Minute Tips and Tricks for BFCM Guide now!   Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts [Course] Expand your BFCM audience with paid ads [Course]  Land in the inbox on Black Friday Cyber Monday--Need help? Thread your questions below, or contact our Support team for technical t

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E
Contributor I
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: Klaviyo Product Event - Live feature walkthrough

Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards  Google Ads  Rules-based product recommendations  A/B testing for flows emails Two-way SMS in UK/AUS  New template editor conversion Klaviyo APIs  Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

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chanel.phelps
Klaviyo Employee
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
published in Live training recordings
Recap video: What you need to know for iOS 15

 If you didn't get the chance to make it to our live training yesterday, check out the recording above to learn about what you need to know for iOS 15. Apple recently announced iOS 15 and with all of the additional features come some updates that will impact email deliverability. In this session we'll bring in subject matter expert, Julia LiMarzi, to talk through the most impactful pieces of iOS 15 as they relate to your marketing strategy.In this session we'll cover:What is changing with iOS 15 How these changes impact your email strategy Tips to take before iOS 15 launches Segmentation, Flow, and Campaign strategy changesDon’t forget to follow the Customer Education team on social @klaviyogrowth to be notified of all upcoming events. 

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Contributor I
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Gearing up for the Holiday Season - 5 Key Segments to Target

Prepping for the holiday season can creep up on you and before you know it, it’s that busy time of year! We’ve got your back with tips posted every week to make the most of the time between now and the end of month. Before building out your holiday content calendar, it’s important to identify the groups of people that you want to target during the holiday season.  Here are four key segments that you should build: BFCM Window ShoppersBFCM browsers navigated through your site during BFCM, but never purchased. They have clearly demonstrated an interest in your holiday offerings, but may just need an extra discount or incentive to sweeten the deal. Stress the urgency or exclusivity of your offer with messaging like “order now to get it by Christmas” or “quick - deals won’t last!”Segment definition: If someone is in or not in a List Is in Main List What someone has done (or not done) Viewed Product is at least X in the last X days/weeks What someone has done (or not done) Plac

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chloe.strange
Community Manager
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements
What’s new in Klaviyo: August 2024 product updates

Since day one, our priority at Klaviyo has been to build products our customers love.We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.Here are some of the exciting updates we’re launching this quarter: Out now: personal

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nededimki
Contributor I
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
published in Live training recordings
Recap Video: Klaviyo Product Event Feature Walkthrough - March 8, 2022

Thanks for your interest in our Post-Klaviyo Product Event Feature Walkthrough and thank you to every single person who tuned in to join us. Whether you were able to attend or not, you can find the replay and additional resources below.   I was joined by the fabulous @hansenling and @wafaamuhammad, and we discussed the following new features: Performance Dashboard Signup Form Teasers Webhook Flow Actions  SMS Profile Merge Developer Portal SMS Hosted Terms of Service Please thread your ideas, comments, suggestions and questions and we look forward to keeping the conversation going.Best,  Chanel

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David To
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Big News: Universal Content is Now Available!

Let the celebration begin! This long-awaited feature is finally here!  What is Universal Content in Templates: Users will have the ability to edit their saved blocks and sections in the New Editor and have those changes reflected in all templates where that content is used. Why and How Does This Help Me: Right now, whenever customers need to make an update to their footer, header links, or any other content that is reused across their templates, they need to go one by one and update every single template.This is tedious and can take some brands a tremendous amount of time. With Universal Content, customers can now save significant time and effort in creating and updating their email designs across various campaigns, flows, and other templates. They’ll also be able to better ensure consistency in their email designs.  Details:This feature is only available in the New Editor. All existing New Editor saved content in the account is now universal by default going forward. So, any old saved

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Dov
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording  In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar) Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM  Attend [Strategy session] Understand email and SMS deliverability  Take our Academy Course on Black Friday Cyber Monday strategies!  

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mai.tran
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
published in Product Updates & Announcements
Introducing the Superusers GroupNews

Hello Community,As a Community, we’re devoted to the continual improvement of our platform and Community experience for all our users. Because of the feedback we received in the last year from members, we were able to:  improve our Academy courses including developing our Getting Started with SMS course  launch our new API in part because of the members who beta tested enhance our reporting capabilities based on an attribution study conducted …just to name a fewTo further support our initiative of peer learning, we’re introducing our private Superuser Community group.  What is this group?This invite-only private group is for members who have demonstrated a dedication to collaboration and peer learning. Members of the group can further enjoy the following benefits: Opportunities to test beta features and share their feedback Invitations to Klaviyo hosted networking opportunities All on top of the existing Klaviyo Community benefits: How can I join the group?Joining is simple! To q

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SaavyShopper
Contributor I
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Unable to access account or log in

 If you are on a free plan and are having trouble accessing your account, please use our Submit a request form to gain access to your account again. Account access issues include: 2 step authentication New device code Forgot password New account owner Account disabled Account Deletion Billing Dispute For any other situations that require email support, upgrade your account.Here are some other resources to help with account access issues: How to turn on two-step authentication Troubleshooting SSO errors How to reset your Klaviyo Password How to change your email address and password Understand multi-account privileges  Support level FAQ FAQ: Klaviyo updates to customer support offerings  ~Chloe

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chloe.strange
Community Manager
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in Product Updates & Announcements
Introducing Klaviyo CDPNews

Hi Klaviyo Community!  We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow.  Klaviyo CDP is built on the same infrastructure  as the Klaviyo marketing automation platform, making the tools and reports  intuitive and easy to access. Now, with Klaviyo CDP,  you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo.  About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP. 

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jennifer.brisebois
Klaviyo Employee
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Product Updates & Announcements
Countdown to Cyber Weekend: 5 Key Segments to Target This Black Friday

Cyber Weekend is almost here! Each week leading up to BFCM, we’ll be sharing helpful tips here on the Community to make this your best BFCM yet!This week, make sure you’re sending your messages to the right people at the right time with segmentation. We’ve put together 5 key segments that any brand can create and target this BFCM: Send ToSegment #1: Engaged SubscribersOne of the most important groups that you’ll send to over the course of Cyber Weekend. Engaged subscribers are always excited to read your messages.Segment #2: VIP CustomersVIP’s are customers who purchase from you recently, frequently, or at a high volume. A VIP segment can be a major driver for your BFCM promotions.Segment #3: Last year’s BFCM buyersSubscribers who shopped with you last BFCM are a great group of potential buyers this year as well, even if they haven’t purchased from you since.Segment #4: Window shoppersWindow shoppers have been eyeing your products, but haven’t yet purchased. Your Cyber Weekend promotio

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Julia.LiMarzi
Klaviyo Employee
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Live training recordings
Recap video: Increase Revenue with a Klaviyo Account Audit

Thank you for registering for our Live Training: Increase Revenue with a Klaviyo Account Audit. Whether you were able to attend or not, you can find the replay and all of the resources mentioned during the session below.  In our session today we covered:  Account Audit Checklist Do you have the correct flows set up?  Are there opportunities to optimize your live flows? Is your current campaign strategy yielding the best results possible? What segments can you build to test and understand your audience? Additional resources: Building segmentsDeliverability MonitoringCustomer Thank You flowUpcoming Live TrainingsAcademy CoursesThank you and please don’t hesitate to provide any comments or questions in the section below!

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Taylor Clark
Klaviyo Employee
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