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Learn more about how to get the most out of the Klaviyo Community. Stay up-to-date with product announcements and catch recaps of our live trainings.

551 Topics
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs)

This post contains resources related to the live training [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs) run on Monday, June 26, 2023. Session recording  During this session, we discussed:What is the overview dashboard How to conduct an account health check using the overview dashboard Health check 1: Compare flow and campaign performance Health check 2: Identify improvement areas Health check 3: Monitor deliverability health    Helpful resources Workbook: Google Docs: https://klaviyogrowth.com/3Ns6OEs  Word: https://klaviyogrowth.com/43UGLfT [Help article] How to build an analytics or overview dashboard [Help article] Troubleshooting empty cards on analytics or overview dashboards Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop!

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mai.tran
Klaviyo Employee
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Gérer les Profils et le Consentement dans Klaviyo

Bonjour à tous,Ce post contient les ressources liées à notre webinaire [Strategy session] Gérer le consentement et les profils dans Klaviyo qui a lieu régulièrement. Vous pouvez retrouver le replay de la dernière session ci-dessous. Enregistrement de la session Durant cette session, nous avons abordé les sujets suivants :Qu'est-ce que le double consentement et pourquoi devriez-vous l'utiliser La différence entre les e-mails marketing et les e-mails transactionnels Comment le consentement est stocké dans Klaviyo Comment gérer les données de vos clients dans Klaviyo Ressources additionnelles : [Centre d’aide] Comprendre les cookies dans Klaviyo [Centre d’aide] Comment recueillir le consentement en respectant le RGPD [Centre d’aide] Questions fréquemment posées sur le RGPD [Centre d’aide] Comment utiliser les flux pour envoyer des e-mails transactionnels [Centre d’aide] Comprendre le double opt-in  [Centre d’aide] Comprendre les désabonnements dans Klaviyo  [Centre d’aide] Com

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mai.tran
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Matthew Stuckings

What are your areas of expertise in Klaviyo? Integrations, API, segments, deliverability, advanced automations, building cohesive journeys What size is your company? Enterprise What is your company’s industry? Jewellery and Accessories What message do you have for people new to Klaviyo? Their documentation is solid, start there for education What is your favorite part of Klaviyo? That they develop features by listening to the customer Why did you want to be a thought leader in the Klaviyo Community? I have so much experience and value to add, also meeting with others in the same field is how I learn  📕 What is ​​your favorite or most inspirational book?The Five Voices  What is your most treasured possession?MTB  Who would play you in a movie?The martial arts hero What is your favorite movie?Dogma  What is your favorite way to spend your free time? Being active and having adventures!  Want to chat further with Matt about Klaviyo, marketing strategies, Lovisa or APIs?C

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Taylor Tarpley
Community Manager
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Grow your list with Klaviyo

This post contain resources related to our live training [Strategy session] From sign-ups to sales: List growth in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!  Additional learning resourcesHelp center articlesHow to enable advanced targeting on Facebook and InstagramGetting started with Meta AdsGetting started with sign-up formsGetting started with a custom reporting strategy Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on strategy or execution. 

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anna.verlezza
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Jemma Sears

What are your areas of expertise in Klaviyo? SMS, EMAIL - specifically quite strong in flows. Integrations and using them to also build flows. What message do you have for people new to Klaviyo? Just dive right in! There is so much to leverage within the platform to automate and grow your CRM initiatives that will lay the groundwork to bolster the rest of your marketing strategy. What is your favorite part of Klaviyo? Flows! There is so much power to be recognised about a well timed, targeted and communicated flow that will help your business grow whilst nurturing customers new and existing. What is your company’s industry? Fashion / swimwear Why did you want to be a thought leader in the Klaviyo Community? I've had the pleasure and opportunity to be at the forefront of a lot of innovation at my time at Kulani Kinis and Klaviyo has played a key role in this - I've learned so much and it would be a shame not to be able to share it!   📕 What is ​​your favorite or mo

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Join us at a Klaviyo Connect in NYC!News

Hello Community, We are so excited to host more Connect workshops all around the country again this year! If you joined last year, you know that our Connect workshops are a great time to convene the Klaviyo community for a half day of learning and networking with other brands and industry leaders.  Here’s why you should attend Klaviyo Connect:Discover and implement Klaviyo’s latest innovations Exclusive insights on Klaviyo B2C CRM & Customer Hub Optimize Customer Hub for seamless customer experiences Peer-led roundtable discussions tailored to your business needs Receive expert support from the Klaviyo team Our hands-on sessions, informative discussions, and one-on-one consultations with the Support team will equip you to drive growth this year and beyond. Check out where we’re heading this year and save your spot now!New York City, NY: March 12 @ 10:00 - 3:30 pm - REGISTER NOW Here are quotes from some of our past attendees:“We got tons of actionable ideas and implementation guida

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Kathleen Loftus

What are your areas of expertise in Klaviyo? Harnessing customer engagement and community, brand values through CRM, personalisation, email vs SMS, cutting through the clutter, flows that convert, when to exclude customers from marketing What size is your company? SMB What is your company’s industry? Beauty What message do you have for people new to Klaviyo? Get stuck in! Walk before you run, but just have fun learning along the way. It's easy to navigate, intuitive and a powerful platform that boosts marketing effectively. When it doubt, there are endless Help Center and Support pages where you get tips from the community. Once you figure it out, it's so satisfying. What is your favorite part of Klaviyo? The competitive side of me loves the Klaviyo Benchmarks and Reporting. I appreciate the simple design and access to various performance data. Why did you want to be a thought leader in the Klaviyo Community? A strong community builds trust and purpose - with people, b

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Taylor Tarpley
Community Manager
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings
Recap Discussion: [Strategy Session] Design Emails That Convert (EOFY Edition)

This post contains all resources related to our special edition of our recurring live training [Strategy session] Design Emails that Convert. Session recording In this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design reference Dark mode email design best practices Template tags and variable syntax reference  How to show or hide template blocks and sections based on dynamic variables How to use product feeds and recommendations How to add custom fonts in

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Lissy Newphry
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth  Capturing subscribers on your owned marketing channels Driving growth with social proof  Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below:  This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

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Vivian.Asonye
Community Manager
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy Session] Grow Your List Before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Goal setting for list growth  Optimizing the onsite experience  Acquiring leads through lookalike audiences Driving growth through your existing customers Ready to take your next steps? Download our List Growth Checklist here!   You can find a session recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. For more trainings, Academy courses, and resources, check out our BFCM Hub.Below you can find a list of articles and resources that will provide more tactical step-by-step guidance.Optimize the onsite experience: 13 best practices to create sign up forms that convert Getting started with sign-up forms  Understanding targeting and behavior settings for sign-up forms How to A/B test a sign-up form Acquire valuable leads t

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Emily Shea
Klaviyo Employee
AlexandraPalau
Partner - Silver
AlexandraPalau2025 Champion
published in Product Updates & Announcements
Meet the Champions: Alexandra Palau

 Why did you get started with Klaviyo? I love the ease of use. The UI is very clean and simple to follow. It provides amazing tools for highly personalized emails which convert very well. The amount of integrations it has available makes it easy to centralize the data. It makes my life easier and helps me help my clients to generate more revenue faster. What message do you have for people new to Klaviyo? The data that Klaviyo captures from your website plus the analytics it has around that data will allow you to grow your business. Klaviyo grows with you. What is your favorite part of Klaviyo? First, the people at Klaviyo - the customer support is incredible. Highly knowledgeable and I always get my questions answered. Second, the platform itself. The constant improvements on the platform to make it easier and better. So many opportunities with flows - that is my favorite part! What does the Klaviyo Community mean to you? It means that I can use my 20+ years of email ex

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AlexandraPalau
Partner - Silver
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Ashley Ismailovski

 Why did you get started with Klaviyo? As an agency, we are depended on by our clients to offer the best and most comprehensive marketing solutions to brands we manage. In the realm of email & SMS marketing, there is no "best" without Klaviyo. What message do you have for people new to Klaviyo? You don't need to master the platform in a day! Take some time to read up on the features that Klaviyo offers that are most relevant to your business, and experiment with them to find a strategy that generates the best results. What is your favorite part of Klaviyo? My favorite part about Klaviyo is how dedicated they are to continuously improving the platform. It seems like whenever I have an idea for how I could make Klaviyo better, the Product team is already two steps ahead of me. What does the Klaviyo Community mean to you? The Klaviyo Community represents not only a space for me to share my own experiences in an effort to help others, but is also somewhere to learn new thing

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Alexandra Ratcliff

What are your areas of expertise in Klaviyo? Campaign and flow emails and SMS sending What size is your company? SMB What is your company’s industry? Fashion Why did you want to be a thought leader in the Klaviyo Community? I have used many different CRM platforms, and like how Klaviyo is constantly updating and moving. I also have a great relationship with our CSM, who has offered me so many valuable insights. What message do you have for people new to Klaviyo? Test, test and test again! And also don't be afraid to ask support for help, they are always on hand to assist. What is your favorite part of Klaviyo? Dashboards and prompts  📕 What is ​​your favorite or most inspirational book?Make your bed - William H McRaven  What is your most treasured possession?My kindle  Who would play you in a movie?Jennifer Lawrence - we have the same sense of humour! What is your favorite movie?Confessions of a shopaholic or the devil wears prada  What is your favo

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Tim Martin-Harvey

What are your areas of expertise in Klaviyo? Multi-Brand e-commerce, large portfolio, profit What size is your company? Middle Market What is your company’s industry? Alcohol What message do you have for people new to Klaviyo? Klaviyo has many powerful features, but you need to understand what you are trying to achieve before trying to use everything. Segmentation for example is incredibly powerful but how you segment is important and not always obvious. What is your favorite part of Klaviyo? Behaviour tracking, variables, and content Why did you want to be a thought leader in the Klaviyo Community? Over the last few years in the round tables and panels I have done, I have realised that my experience running a multi-brand ecom business Has enabled me To positively impact other businesses. Both in brand and multi brand space. Having the opportunity to share this information more frequently to a wider audience excites me.   📕 What is ​​your favorite or most inspiration

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Ashlee Byrne

What are your areas of expertise in Klaviyo? Automations and segmentation What size is your company? SMB What is your company’s industry? Apparel  What message do you have for people new to Klaviyo? Don't get overwhelmed, start simple What is your favorite part of Klaviyo? Flows Why did you want to be a thought leader in the Klaviyo Community? I wanted to become a thought leader and advocate in the Klaviyo Community as a Champion because I am passionate about sharing my knowledge and helping others succeed. With my deep understanding of Klaviyo’s products and extensive experience in implementing effective marketing strategies, I see this role as an opportunity to contribute to the growth and success of our community. I believe in the power of peer learning and the collective growth that comes from sharing insights with one another. By becoming a Community Champion, I aim to foster a supportive environment where every member can thrive and achieve their marketing goals.

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Taylor Tarpley
Community Manager
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap Discussion: [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for large and mid-market businesses)

This post contains all resources related to our live training [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for large and mid-market businesses).   💡Pro Tip: Download the Benchmarks Worksheet to track your metrics and recommendations!   To watch the session recording, see the video below: During this session, we:Discussed the 2024 Klaviyo Benchmark Report  Learned the importance of utilizing Klaviyo Benchmarks  Looked into our campaign and flow metrics using the Benchmark Worksheet  Discussed tangible strategies for driving progress Help Center Articles: Getting started with Benchmarks reports Benchmarks for flow emails Performance benchmarks for email campaigns How to customize benchmark pages Understanding benchmarks, peer groups, and how Klaviyo uses your data Best practices for improving your benchmarks  Understanding the email deliverability hub in Klaviyo  Best practices for A/B testing  How to perform and analyze Smart Send Time Tests Academy Courses:

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Emily Shea
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Interactive Workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the training recording below:   Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM.  Today we built 3 segments:Leads who haven’t converted yetBFCM first time purchasers Easy upsellsReview our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals:Klaviyo BFCM Hub [Blog] BFCM Campaign Best Practices [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case st

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Vivian.Asonye
Community Manager
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion : [Strategy session] Comprendre la délivrabilité e-mail

Bonjour à tous, Ce post contient des ressources liées à notre webinaire [Strategy session] Comprendre la délivrabilité e-mail qui a lieu régulièrement. Vous pouvez vous inscrire à la prochaine session ici, ou retrouver le replay de la dernière session ci-dessous. EnregistrementPendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité  Comment évaluer sa délivrabilité, les spécifités françaises (Orange et SFR) Comment améliorer sa délivrabililté e-mail  Ressources additionnellesComprendre la délivrabilité e-mail Glossaire de la délivrabilité Comprendre le hub de délivrabilité des e-mails dans Klaviyo Démarrer avec le suivi de la délivrabilité des e-mails et les indicateurs de performances Comment répondre aux exigences de Google et Yahoo en 2024 Comment configurer un domaine d’envoi dédié Comprendre l'authentification du courrier électronique (DMARC) Comment mettre en place un suivi des clics dédié Comment identifier les ouvertures de la protection de la vie privée dans

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mai.tran
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap Discussion: Getting Started with SMS

This post contains all resources related to our recurring live training, Getting Started with SMS.  Looking for next steps? Download the Getting Started with SMS Checklist to guide you!  If you haven’t yet attended this training, you can register to attend the next session here, or watch the recording of the latest session below: During the session, we: went over SMS consent and why it so important updated our SMS settings  created a sign-up form to start collecting SMS subscribers drafted our SMS welcome series flow Additional resources Ready to become an SMS pro? Take our SMS strategy certificate! Need additional help? Where is Klaviyo SMS available? How to create a mobile terms of service in Klaviyo Guide to collecting SMS consent Understanding your SMS settings How to create an SMS welcome flow Guide to SMS and MMS quiet hours in flows For more assistance, contact our team for technical troubleshooting and strategy guidance. You can also browse our Agency Partner D

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Emily Shea
Klaviyo Employee
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Friday FAQ: What is a conditional split?F.A.Q.

🎙️ This week’s Friday FAQ: What is a conditional split? 🎙️Got a minute? Spend it with Gillian to see how you can use conditional splits to make your customers feel loved and heard. Who doesn’t want to feel that?   

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chloe.strange
Community Manager
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Attract the right audience through acquisition

This post contain resources related to our live training [Entrepreneur hour] Attract the right audience through acquisition. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! If you liked this session and want to participate in our summer series, register for our remaining sessions - Digital Marketing, Demystified: A Summer Series for Entrepreneurs  Additional Learning ResourcesLink to the worksheet Expand your BFCM audience with paid adsBlog PostsEcommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands  13 best practices to create sign up forms that convert  11 email pop-up best practices, with real-life examples for inspiration   12 A/B testing ideas for email, SMS, and web formsHelp ArticlesHow to enable advanced targeting on Facebook and Instagram Getting started with Meta Ads Getting started with TikTok Audiences Getting started with Pinterest Audiences Getting started with Google Ad

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zrashdan
Klaviyo Employee
ashley_mcdermott
Klaviyo Employee
ashley_mcdermottCustomer Ed.
published in Live training recordings
Automate the customer journey with flows

Ready to optimize your flows for each stage of the customer journey? Let’s do it!  If you haven’t already, take our course: Automate the customer journey with flows. Then, return here for special tips and tricks to level up. Already finished the course? You’re at the right place!  It’s time to put what you learned into action. Here’s how:Watch the following exclusive video as Klaviyo experts (other users like you and Klaviyo employees!) share their top flows strategies.  Plan out your flow strategy across key touchpoints in the customer journey, following along in this interactive workbook. Share your own tip for others in the thread below. Don’t skip this! We want to hear from YOU. Start a conversation and learn how others in the Klaviyo community are leveraging flows to grow their businesses.Thanks for participating… the more you know, the more you flow! 😎 Cheers,AshleyP.S. Can’t get enough marketing strategies? Sign up to receive weekly emails from the Klaviyo team chock full of ne

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ashley_mcdermott
Klaviyo Employee
StefanUE
Expert Problem Solver III
StefanUEChampion & Partner
published in Product Updates & Announcements
Meet the Champions: Stefan Milicevic

Why did you get started with Klaviyo? It was the best alternative to Mailchimp and Bronto at the time (2017-2018) What message do you have for people new to Klaviyo? It's all about data, and platforms enabling you to efficiently use the data you own to make decisions. Klaviyo is top of the range in this context. What is your favorite part of Klaviyo? Automation (ease of use, availability of help resources, drag-and-drop editor, all of it)   What does the Klaviyo Community mean to you? An opportunity to help others and to position myself as a thought leader and an expert willing to provide value without asking for anything other than visibility in return. 📕  What is ​​your favorite or most inspirational book?"Lord of the Rings", because it teaches the value of working together and having faith in your team to overcome obstacles. What is your most treasured possession?My guitar collection! Who would play you in a movie?1960-1970's Clint Eastwood. Also younger Ethan Hawke a

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StefanUE
Expert Problem Solver III
ashley_mcdermott
Klaviyo Employee
ashley_mcdermottCustomer Ed.
published in Product Updates & Announcements
Gearing up for the Holiday Season - Holiday Content Strategies

Make the holiday season merry and bright with great email and SMS content! Looking for inspiration? Try out these content strategies to wow customers all month long. 1. Offer tiered incentivesTiered incentives encourage customers to spend more at a higher discount. For example, a customer may get 10% off if they spend at least $30 at your store, but can claim 20% off if they spend over $50. They’ll be more likely to add to their carts and boost revenue for your business. 2. Push larger, more expensive items early The more expensive a gift is, the longer it may take someone to buy. Not to mention, it often takes longer to deliver larger items in time for a specific date. As a best practice, promote these large, expensive items earlier on to drive revenue and remind customers to place their orders before it’s too late. Then, as the holidays draw closer, promote smaller stocking stuffers and gift cards that either don’t need as much planning to purchase or do not require shipment. 3. Prom

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ashley_mcdermott
Klaviyo Employee
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Klaviyo Connect Events: in-person in NYC and LA

Yes, this is live and in person, so of course there will be breakfast, lunch, a happy hour and Klaviyo swag!  There will also be five strategy sessions focused on boosting your revenue. You’ll also have an opportunity to participate in guided roundtable discussions and consultations with our Klaviyo Customer Success and Support team.  You’ll leave the workshop with tactics you can use to drive more revenue and a new network of fellow Klaviyo users. Here’s what we’ll cover:Delivering omnichannel experiences customers want Driving results with Klaviyo AI List growth in a world of discounts and sales Product roadmap: the Klaviyo of the future Klaviyo Connect is free to attend but space is limited.  If this workshop sounds interesting, we’d recommend registering soon. (The content is the same across both days, so pick which date works best for your schedule.)Register for LA June 11 or June 12Register for NYC June 4 or June 5 We’ll see you there! 

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chloe.strange
Community Manager
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