Before I dive in the summary of this meetup I want to shortly mention how humbled I am to see this community growing and how great to see how open everyone is to share insights, talk about their learnings and participate in the roundtables. No matter if people are just starting out or have been using Klaviyo for multiple years.
This meetup I also took time to ask around how valuable these meetups have been for others so far and it was interesting to learn that even the most experienced attendees running CRM/Email for bigger brands have successfully implemented many learnings from these meetups.
During the last meetup of 2024 we discussed various topics starting with some very cool updates:
- Partner Template library available now - containing pre-built email templates from partners
- Flows profile Journey preview - Was already released but got some awesome UX improvements
- Smart sending by message type - configure your smart sending depending on the message type SMS, Push or Email
- SMS conversations coming soon - BETA (check the video below) - Join Waitlist
- Interesting facts from BFCM - lower discounts (max 19%) outperformed higher discounts! Possible indication customers value quality and authenticity over price
We also went over various post BFCM tips/tricks
- 6 steps to repair your sender reputation post-BFCM
- Adjust your sending cadence based on how engaged people are - make sure you do send an email to your whole list at least once a quarter! (see image below)
- Specifically target BFCM purchasers to sign up for newsletter if they've not yet subscribed - or - if subscribed but did not place order
- Use price-drop triggers during this holiday season if you're going to run sales
- Holiday - post BFCM failure to launch flow - nurture those who’ve not purchased - send a survey to understand what kept them from ordering!
Besides these update we also had 3 roundtables:
- Strategy: How do you decide where to start and what to focus on next?
- Reporting - what to measure, track and report
- Look back 2024 & ahead 2025 - Key learning for 2025
My main takeaway from the roundtables was one very interesting fact - looking back on 2024 the most important learning everyone seemed to have multiple examples of was to be more customer centric.
At least 4 attendees shared examples how listening to their customers either have helped them save money or turn unhappy customers in advocates
- Instead of running an expensive product test the whole company had a client call day and got so many insights they're now doing this at least once a year
- Another person shared how he, as business owner, was handling support and was in the unique position to be able to make quick decisions on how to compensate or fix issues customers had. This had such a big impact on how customers reacted that he wants to empower customer support to have authority to make similar decisions. This is related to the “service recovery paradox”
- Overcommunicate program changes. A hard lesson learned - switching loyalty platforms made old referral links unusable. Only one or two emails to communicate changes is not enough - you should be thorough in communicating changes if you want customers to be aware of this - on the site, in every email etc.
- Add feedback loops - a failure to launch flow is a goldmine for insights (survey people who've subscribed but did not buy with 30 days)
- Fast problem resolution makes happy customers - even if it's automated. Use tools like Gorgias
Looking forward to meeting and seeing you in 2025!
View all upcoming Amsterdam Klaviyo meetups here
Finding the right Cadence
![](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/6527f741-4ea5-40a3-839a-5ef443f6031d.jpg)